This course is FREE courtesy of MarketSmart
1 Lesson / 1 hour 32 minutes / FREE
In this presentation, MarketSmart CEO and Founder, Greg Warner, covers everything you need to know about how and why colleges and universities are using donor surveys to raise major gifts and planned gifts. This presentation includes real-world examples and comprehensive research for actionable ideas you can implement to engage and involve your donors and supporters, ultimately leading to better results for your fundraising program.
Grab a pen and a pad! You’re going to need it.
Here’s what you’ll learn:
- What questions to ask alumni and what words work best
- How to design surveys that render high completion rates
- How surveys build relationships
- How to use surveys to improve your caseloads
- Low-cost survey ideas and alternatives