HOW TO GENERATE MORE PLANNED GIFTS WITH LESS MONEY AND REDUCED RESOURCES: AN INTRODUCTION TO ENGAGEMENT FUNDRAISING PRINCIPLES AND TACTICS THAT REALLY WORK is FREE courtesy of MarketSmart
In this presentation, MarketSmart CEO & Founder, Greg Warner, pushes aside all the confusing and expensive buzz words you’ve struggled with in the past. Words such as “age-based targeting” and “multi-channel marketing.” Instead, he uses simple terminologies and a lot of visuals to explain how to engage with more planned giving prospects (even if you have a low budget and very limited resources) resulting in tremendous rewards that will support your organization’s mission for generations to come.
During this webinar you’ll learn:
- Inexpensive ways to market major and legacy gifts
- The similarities between marketing relationships and real relationships
- The four stages of the marketing funnel for major and legacy gifts
- New concepts in legacy and major gift marketing that get results
- How to use engagement fundraising to manage the consideration process
- How to construct the perfect offer to inspire more donor engagement
