How to Qualify Major and Legacy Gift Prospects with Predictive Analytics and Donor Surveys is FREE courtesy of MarketSmart
Why are predictive analytics and donor surveys so popular in major and legacy gift fundraising? What benefits and advantages do they provide charities and fundraisers? And more!
We will cover:
- What are Predictive Analytics and how do they help fundraisers qualify major and legacy gift prospects?
- How are surveys used to qualify major and legacy gift prospects?
- Why should charities combine these two proven tactics?
- Success stories and real metrics from other organizations utilizing predictive analytics with surveys.
- Best practices for effectively cultivating and stewarding prospects identified through predictive analytics and surveying.