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Introduction to Public Relations and the Media Specialization

Launch Your Career in Public Relations. Learn strategies and tools to gain mastery in the field of public relations.

WHAT YOU WILL LEARN

  • Understand what public relations is and the value it brings to your brand or organization.
  • Apply tenets of public relations theory to your business or organization or to your own personal brand.
  • Produce professional public relations materials such as press releases, social media content, and influencer lists for your professional portfolio.
  • Manage your brand’s reputation and prepare a proactive crisis communication plan for your business or organization. 

What’s Coursera?

It’s where you can start, switch, or advance your career with more than 5,400 courses, Professional Certificates, and degrees from world-class universities and companies!

  • Accelerate your growth with graduate level learning
  • Earn an affordable, university-issued credential from top schools
  • Over 5,200 courses in topics like business analytics, graphic design and more.

See everything Coursera has to offer!

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