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Introduction to Social Media Marketing

WHAT YOU WILL LEARN

  • Understand the landscape of traditional, digital, and social media marketing
  • Understand the major social media platforms, how they function, and what role they play in marketing
  • Create SMART goals, identify KPIs, and define your target audience and their customer journey
  • Choose the right social media platforms and learn how to create social media policies

What’s Coursera?

It’s where you can start, switch, or advance your career with more than 5,400 courses, Professional Certificates, and degrees from world-class universities and companies!

  • Accelerate your growth with graduate level learning
  • Earn an affordable, university-issued credential from top schools
  • Over 5,200 courses in topics like business analytics, graphic design and more.

See everything Coursera has to offer!

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