Introduction to Social Media Marketing

WHAT YOU WILL LEARN

• Understand the landscape of traditional, digital, and social media marketing
• Understand the major social media platforms, how they function, and what role they play in marketing
• Create SMART goals, identify KPIs, and define your target audience and their customer journey
• Choose the right social media platforms and learn how to create social media policies

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It’s where you can start, switch, or advance your career with more than 5,400 courses, Professional Certificates, and degrees from world-class universities and companies!

• Accelerate your growth with graduate level learning
• Earn an affordable, university-issued credential from top schools
• Over 5,200 courses in topics like business analytics, graphic design and more.

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