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Is Social Media Part of Your Planned Giving Marketing Strategy? by Stelter Company

Is Social Media Part of Your Planned Giving Marketing Strategy? is FREE courtesy of Stelter Company

1 Lesson / 1 Minute / FREE

Seventy-one percent of American adults are using social media—and they’re using it for more than two hours each day, the largest percentage of online media time spent (32 percent). It’s not just younger generations that are taking to social media, either. People 55+ are expected to become Facebook’s fastest-growing audience this year. Your audience is spending time on social. Your nonprofit needs to as well.

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