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Keep Calm and Market Planned Giving by Stelter Company

Keep Calm and Market Planned Giving is FREE courtesy of Stelter Company

1 Lesson / 60 Minutes / FREE

How do you measure the results of marketing planned gifts at a major university? In 2018, the University of Missouri-Columbia (MU) planned giving office enlisted the help of graduate students in the MU Truman School of Public Administration to help them determine the historic ROI of MU’s planned giving marketing.

In this one-hour, complimentary webinar, Dr. James Preston, Assistant Executive Director, MU Extension & Engagement Advancement, shares the results of the project, the impact of an investment in planned giving marketing, a comparison of the results at MU against that of a benchmark institution and insights for future planning gained through the study.

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