Online landing pages are designed to move your online visitors to take an action. The action might be an opt-in to receive a free newsletter or registration for a free event. These are community-building landing pages, and nonprofits are using these to capture people’s contact information and build their lists of potential supporters. These are often called lead generation or prospecting landing pages.
In this class, you’ll learn how to build landing pages to rapidly grow your list of promising donor prospects.