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Major Donor Stewardship – Strategies That Build Lasting Relationships With Your Most Significant Givers

January 13 @ 2:30 PM - 3:30 PM EST

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While we genuinely appreciate those loyal donors who regularly make gifts of any amount to our nonprofits, our most significant givers are those whose contributions have a substantial impact on our bottom line and ability to advance our mission. Since studies show that 88% of an organization’s budget is likely to come from 12% of their donors, I’d say that this significant few warrant the extra attention and the additional effort it takes to keep them happy and giving. Whether you have 2 major donors, 22, or more, you need to understand them before you solicit them, engage them after they give, and continue to effectively communicate with them in order to build a lasting relationship. This webinar will guide those at small and mid-sized nonprofits in the right way to thank and acknowledge their major donors, positioning them for greater retention and increasing generosity. We’ll focus on what is required when you commit to attracting and maintaining major donors, understanding how major donors think, and how to optimize your communications for this important donor segment. We’ll review key attributes that let you know your communications strategy is working; and look at ways to help ensure long-term success with your major donors.

Learning Objectives:

* The Major Donor Mindset: Yours
* The Major Donor Mindset: Theirs
* Why you need a major donor society
* 4 ways to engage major donors beyond the “please and thank you!”
* 3 things you need in place for your major donor program to succeed

This webinar will be recorded for future viewing. If you can’t make it, go ahead and register anyway. You’ll receive the recording a little later.


January 13
2:30 PM - 3:30 PM EST
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