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Major Gifts with Claire Axelrad, by 1832 Communications

Major Gifts with Claire Axelrad is FREE courtesy of 1832 Communications

1 Lesson / 30 Minutes / FREE

Fundraising authority Claire Axelrad of Clairification (https://clairification.com) is an expert in major gift giving. She explains how your organization should be looking to identify potential donors, engage with and solicit gifts from them. In this episode Claire discusses 

– What exactly defines a major gift – The difference between contributor, supporter, giver and investor

– Who in your donor database is a potential major giver

– How to prepare to make a major gift ask

– The importance of who should make the ask and

– The one thing you MUST do to retain donors.

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