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MCR is committed to providing clients with an excellent customer experience and highly-competitive rates that influence ROI.

We know that your constituents want to hear from you and we make it possible through a wide-range of direct marketing strategies and services personalized to fit your needs.

MCR specializes in meeting organizations where they are customizing a client experience to meet (and exceed) their needs. Much like the experience that donors have when engaging with an organization, we strive to engage and deliver what you want, when you want it, without unwanted surprises. Your delight in working with us results in a better experience for your donors. We know that your constituents want to hear from you and we make it possible through a wide-range of direct mail products and communications strategies.

See Recorded Content, On-Demand, Below

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What’s biting you?, by MCR

What’s biting you? is FREE courtesy of MCR 1 Lesson / 2 Minutes / FREE What’s on the Whiteboard at ...
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The Hand-off, by MCR

The Hand-off is FREE courtesy of MCR 1 Lesson / 6 Minutes / FREE The hand-off between annual giving and ...
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Back to Nature, by MCR

Back to Nature is FREE courtesy of MCR 1 Lesson / 4 Minutes / FREE What’s the nature of your ...
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Producing Your Appeals, by MCR

Producing Your Appeals is FREE courtesy of MCR 1 Lesson / 3 Minutes / FREE What does it take to ...
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5 W’s of Appeals, by MCR

5 W’s of Appeals is FREE courtesy of MCR 1 Lesson / 4 Minutes / FREE What are the five ...
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Segmentation – Yes or No?, by MCR

Segmentation – Yes or No? is FREE courtesy of MCR 1 Lesson / 4 Minutes / FREE Segmentation – it’s ...
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Relationship Goals: Major Gifts and Advancement Services, by MCR

Relationship Goals: Major Gifts and Advancement Services is FREE courtesy of MCR 1 Lesson / 7 Minutes / FREE Mars? ...
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Staff Transitions, by MCR

Staff Transitions is FREE courtesy of MCR 1 Lesson / 3 Minutes / FREE Four things to do when you’re ...
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Annual Plan 4 – Putting it Together, by MCR

Annual Plan 4 – Putting it Together is FREE courtesy of MCR 1 Lesson / 5 Minutes / FREE Helpful ...
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FYE is almost here, by MCR

FYE is almost here is FREE courtesy of MCR 1 Lesson / 3 Minutes / FREE Why this time of ...
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Stewardship Series: Annual Donors, by MCR

Stewardship Series: Annual Donors is FREE courtesy of MCR 1 Lesson / 4 Minutes / FREE Annual donors build your ...
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Annual Plan 3 – Donor Persona, by MCR

Annual Plan 3 – Donor Persona is FREE courtesy of MCR 1 Lesson / 6 Minutes / FREE Helpful weekly ...
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Deep Dive Analytics Matrix, by MCR

Deep Dive Analytics Matrix is FREE courtesy of MCR 1 Lesson / 6 Minutes / FREE Diving deeper into how ...
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2nd Asks, by MCR

2nd Asks is FREE courtesy of MCR 1 Lesson / 3 Minutes / FREE Should you ask your donors for ...
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Relationship Goals: Annual Giving & Major Gifts, by MCR

Relationship Goals: Annual Giving & Major Gifts is FREE courtesy of MCR 1 Lesson / 6 Minutes / FREE Navigating ...
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Cue the Theme, by MCR

Cue the Theme is FREE courtesy of MCR 1 Lesson / 4 Minutes / FREE Why choose a theme for ...
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Staying Focused and Overcoming “Busyness”, by MCR

Staying Focused and Overcoming “Busyness” is FREE courtesy of MCR 1 Lesson / 5 Minutes / FREE It happens – ...
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Giving Day, by MCR

Giving Day is FREE courtesy of MCR 1 Lesson / 3 Minutes / FREE Tips to maximize results on your ...
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Annual Plan 1, by MCR

Annual Plan 1 is FREE courtesy of MCR 1 Lesson / 4 Minutes / FREE Helpful weekly video series focused ...
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Don’t Panic… Calendar Year End is Almost Here, by MCR

Don’t Panic… Calendar Year End is Almost Here is FREE courtesy of MCR 1 Lesson / 3 Minutes / FREE ...
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Relationship Goals: Advancement Services & Annual Giving | NicholsGPS, by MCR

Relationship Goals: Advancement Services & Annual Giving | NicholsGPS is FREE courtesy of MCR 1 Lesson / 6 Minutes / ...
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How to Participate in GivingTuesday, by MCR

How to Participate in GivingTuesday is FREE courtesy of MCR 1 Lesson / 5 Minutes / FREE GivingTuesday is quickly ...
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Direct Mail Quick Tips, by MCR

Direct Mail Quick Tips is FREE courtesy of MCR 1 Lesson / 3 Minutes / FREE Quick tips for creating ...
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The CFRE Secret Sauce, by MCR

The CFRE Secret Sauce is FREE courtesy of MCR 1 Lesson / 5 Minutes / FREE Are you planning to ...
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Clean Up, by MCR

Clean Up is FREE courtesy of MCR 1 Lesson / 4 Minutes / FREE Nichols Genuine Philanthropic Solutions, LLC presents ...
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Relationship Goals: Donor Relations & the Rest of Us, by MCR

Relationship Goals: Donor Relations & the Rest of Us is FREE courtesy of MCR 1 Lesson / 6 Minutes / ...
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The ONE Thing You Need to Know to Fundraise, by MCR

The ONE Thing You Need to Know to Fundraise is FREE courtesy of MCR 1 Lesson / 2 Minutes / ...
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90 Days to GivingTuesday!, by MCR

90 Days to GivingTuesday! is FREE courtesy of MCR 1 Lesson / 4 Minutes / FREE The countdown to calendar ...
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Why Do I Do This?, by MCR

Why Do I Do This? is FREE courtesy of MCR 1 Lesson / 3 Minutes / FREE Real look into ...
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Stewardship Series: Day of Giving, by MCR

Stewardship Series: Day of Giving is FREE courtesy of MCR 1 Lesson / 4 Minutes / FREE We love saying ...
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FYE Campaigns, by MCR

FYE Campaigns is FREE courtesy of MCR 1 Lesson / 3 Minutes / FREE Nichols Genuine Philanthropic Solutions, LLC presents ...
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Testing in the Tent, by MCR

Testing in the Tent is FREE courtesy of MCR 1 Lesson / 4 Minutes / FREE What should you test ...
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Dive In, by MCR

Dive In is FREE courtesy of MCR 1 Lesson / 1 Minute / FREE Dive into something new and don’t ...
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Analytics Part 1 – The Basic Questions, by MCR

Analytics Part 1 – The Basic Questions is FREE courtesy of MCR 1 Lesson / 5 Minutes / FREE Evaluating ...
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Prospect Research & Advancement Services, by MCR

Prospect Research & Advancement Services is FREE courtesy of MCR 1 Lesson / 7 Minutes / FREE Mutually beneficial to ...
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Fiscal Year 2020!, by MCR

Fiscal Year 2020! is FREE courtesy of MCR 1 Lesson / 4 Minutes / FREE FY20 is almost here and ...
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Annual Plan 2 – Analysis, by MCR

Annual Plan 2 – Analysis is FREE courtesy of MCR 1 Lesson / 3 Minutes / FREE Helpful weekly video ...
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Do something! Laugh and plan., by MCR

Do something! Laugh and plan. is FREE courtesy of MCR 1 Lesson / 4 Minutes / FREE Take a deep ...
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What’s NOT on the Whiteboard? Trick for keeping your whiteboard shiny and clean, by MCR

What’s NOT on the Whiteboard? Trick for keeping your whiteboard shiny and clean is FREE courtesy of MCR 1 Lesson ...
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What’s the Fuss about Raiser’s Edge NXT?, by MCR

What’s the Fuss about Raiser’s Edge NXT? is FREE courtesy of MCR 1 Lesson / 4 Minutes / FREE Effective ...
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What I Learned on the MegaBus, by MCR

What I Learned on the MegaBus is FREE courtesy of MCR 1 Lesson / 3 Minutes / FREE Lessons from ...
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Annual Giving during COVID-19, by MCR

Annual Giving during COVID-19 is FREE courtesy of MCR 1 Lesson / 6 Minutes / FREE Wondering what to do ...
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First Time Donor Stewardship, by MCR

First Time Donor Stewardship is FREE courtesy of MCR 1 Lesson / 6 Minutes / FREE Welcome to the family; ...
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