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Nonprofit Cause Marketing with Joe Waters, by 1832 Communications

Nonprofit Cause Marketing with Joe Waters is a FREE content courtesy of 1832 Communications

1 Lesson/ 15 Minutes / FREE

Joe Waters (https://twitter.com/joewaters) is THE cause marketing expert. He’s the author of 2 books on the subject and writes the leading newsletter (https://app.convertkit.com/landing_pa…) on the topic. In this episode, Joe discusses 

– why cause marketing is a “win win, work work” proposition
– what 3 things your nonprofit has to have ready in advance before approaching a corporation about a partnership
– where the corporate money is
– why corporate partnerships fail and – his love of gardening

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