Promoting and Marketing your Nonprofit.Courses Course
Read below to learn how you and Nonprofit.Courses
can make your course more marketable.
Getting your course seen is more than just shouting to the world that you have a course. Each element of your course development can have an impact on whether it becomes the marketing and educational tool you intend.
While not all of these steps are required (and if you are posting content, like a webinar, that’s already created, you won’t be able to do many of them), think about each as you begin to make any course content you have in mind.
As you prepare your video
Before you put yourself on camera or open PowerPoint, you have a number of tasks that will make your video much more marketable once it’s complete and posted to Nonprofit.Courses. These include:
Developing an idea of exactly who you intend to view your course, your target. Consider their:
- Role in a nonprofit organization.
- Organization’s mission.
- Organization’s size.
- Career level.
- Sexual identity.
- And more.
When you’re making your video, have this person in your mind. Speak to that person.
Focusing your subject.
Video, while effective, is also an inefficient means of communication. Think of your local nightly news television broadcast. If you had their script in your hand in print, it might take you ten minutes to read the 30-minute airtime production.
This means that tackling encompassing subjects, like “the annual fund,” in more than a lite, summary format will require intensive time and detail. Therefore, consider focusing your subject down to exactly your expertise and your viewer’s interests, like “Five Critical Choices for a Successful Facebook Fundraising Campaign.”
In Nonprofit.Courses, if each of the five choices is a meaningful three to four minute “lesson,” along with an introduction and conclusion, you will have a 15+ minute, seven lesson course. Think of adding a summary sheet, and you end up with content that your ideal viewer will love, and a clear demonstration of your expertise that you can market.
Outline your course.
Video is a linear format, and we’re trained by television and movies to expect it. Therefore, outline your course in a sequence that logically flows from one subject to another that will make sense to your ideal viewer. Writing an outline, even if just on an old piece of used printer paper, will go a long way in making your presentation useful to your viewers.
And while we’re at it, like we said in the Course and Video Parameters page, think about your script.
- The case for scripts: Some people find scripts very helpful, if not essential. With a script you make sure that you cover all the points you intended. The problem with scripts is twofold. First, taking the time to create a script (hint: using a voice-to-text program can help) and second, sounding like you are reading a script. If you're using a script, run through it for practice until you sound like you're not reading a script.
- The case for free form: If you know your subject matter "cold," then maybe you can go without a script. The problem in this case is that you can forget items that you want to cover. Therefore, if you decide to go without a script, have note cards handy to make sure you're covering what you want.
Creating a title.
Try to make your title:
- Attention grabbing.
- Focused on your subject.
- Appealing to your target.
The CoSchedule Headline Analyzer is very helpful in telling you whether your headline will attract people, and search engines.
In the video
Once you have your outline created, if you’re using PowerPoint, it’s time to get your slides ready. You’ve probably heard of guidelines like these and more, such as:
- “Don’t read off the slides.” Think of them as your notes, not your script.
- Make the words on your slides “big and dumb,” in other words, easy bigger, easily read fonts using simpler words.
- Use simple graphics to illustrate points or make them memorable. A subscription to a stock photo service helps with this, like iStock or Adobe Stock.
- Select a background that reflects your brand’s colors and gives you plenty of room for your message.
These are nice parameters that tend to result in better, more marketable, videos that can show off your expertise.
While these are instructional videos, not overt commercials, you can make sure that your audience knows you’re the “go-to” person for the material you just presented. Mention your social medial links at the end, along with any contact information, and a brief description of your business – like:
“This is Jamie Smith. Thanks for watching. For more information on (your topic), or for consulting advice on (your specialty here), contact me at (email, phone number). You can get regular updates from me at [social media accounts], too.”
Whether you’re using PowerPoint or not, your logo or other branding elements should appear in the video, whether that’s in the corner of your slides, superimposed at the bottom of any live shots, or at the beginning or end.
Any supplemental files.
Now is the time to produce any supplemental files.
At minimum, if you are using PowerPoint, make a pdf “notes version” of your slides available to Nonprofit.Courses. (If you would rather, just send along the PowerPoint file and we can do that.)
If you are providing other files that go with your course, please provide them in a pdf format, and make sure that your branding and contact information are on the documents.
These will be included as a download with your video(s).
Between production and posting
After you’ve completed the production, there are some things you can do to make sure you work becomes one of the most popular videos Nonprofit.Courses.
You can do the following to aid in Nonprofit.Courses internal search, your Nonprofit.Courses page search engine optimization (SEO) settings, and if you choose, any external advertising you do.
- Make a list of Keywords. What are the most important words or concepts in your video? For instance, if you’re doing like “Five Critical Choices for a Successful Facebook Fundraising Campaign,” then it might be:
- Social Media
- And a word each that describes each of the five choices. Create a “Meta Description.”
- A summary of your video of between 160 and 320 characters
- A full-length description of between 100 and 250 words that will be posted on the course page.
Once this and other information is received (like a head-shot, bio, contact information), we post the course.
What else do we need from you?
- A 250 word bio
- A head-shot
- Contact information
- Your logo
All of this is for the Instructor’s page, course page, emails and social media.
What will you get from us?
- Your course’s web address (URL)
- A description of Nonprofit.Courses
- A copy of our logo
- Nonprofit.Courses contact information
These can be used on your website, email and social media.
Once the course is posted.
Once posted, the word needs to get out!
- Email – we’re sending out an announcement to our email list, and you need to, too.
- Social Media – We’ll announce your course on all our social media channels. You need to, too.
- Networking – we’re proud to have you on Nonprofit.Courses. We’ll be talking about it, and we hope you will, too.
- On-Site Feature – Occasionally, a course will be designated a “featured course,” and get special placement among Nonprofit.Courses content.
- Paid advertising - Nonprofit.Courses will sometimes engage in online advertising through Google, Facebook or LinkedIn. You’re encouraged to do the same.
That’s about it. As you see, promoting and marketing your content is more than sending out and email and posting to Facebook. It runs throughout the process.