Nonprofit Courses in Marketing, Communications, Public Relations, Advertising, Branding and More!

How does marketing work in a nonprofit? Take Principles of Marketing for Nonprofit Organizations and learn how!

When we think of marketing, we typically think of the activities that a for-profit company engages in. However, marketing is an important function for nonprofit organizations as well. Effective marketing is how nonprofit organizations determine the needs of their clients and their donors.

As in the for-profit world, nonprofit marketing includes advertising, promotion, public relations, and customer relationship management. This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.

Affiliate disclaimer: This content may include affiliate links. That means when you buy it, Nonprofit.Courses earns a commission, at no extra cost to you. It’s a win/win. You get some great content, and we keep the lights on!

Frequently Asked Questions: Nonprofit Marketing & Communications

Here are answers to common questions about the marketing, branding, and communications training available on Nonprofit.Courses.

Course Content & Topics

1. What marketing topics are covered?

This section helps you "Give voice to your mission" through a wide range of topics, including:

• Digital Marketing: Strategies for social media (Instagram, LinkedIn), email marketing trends, and maximizing Google Ad Grants.
• Content Creation: How to create compelling videos, podcasts, and online courses to tell your story.
• Branding & Design: Website design, graphic design fundamentals, and campaign branding.
• Public Relations (PR): Crisis communication, media relations, and storytelling.
• Fundraising Communications: Writing thank-you letters, donor retention plans, and crafting case statements.

2. Is there training on social media?

Yes. You can find specific resources for Nonprofit Social Media, including how to use Instagram Stories, build community, and run ads on social platforms.

3. Do you cover website design?

Yes. There are courses on Nonprofit Website Design and Responsive Web Design, helping you engage supporters and drive donations through your online presence.

Pricing & Certification

4. Are the marketing courses free?

A significant number of resources are Free, such as "6 Ways to Grow Your Email File" by NextAfter, templates for thank-you letters, and tips on using Instagram Stories. There are also Premium Paid Courses for more in-depth training.

5. Can I get a certificate in marketing?

Yes. You can find certificate programs such as:

• Certificate in Digital Marketing: A comprehensive program by MindEdge.
• Certificate in Creativity and Innovation: To help you think outside the box.
• Certificate in Nonprofit Management: Which includes principles of marketing for nonprofits.

Instructors & Providers

6. Who provides the training?

The content is curated from marketing agencies and nonprofit experts, including:

• Digital Experts: Community Boost (specializing in digital ad grants and social media) and NextAfter (optimization and email growth).
• Content Creators: The Course Whisperer (Cindy Nicholson) and fLO Content (video and interview tips).
• Tech & Design: Keela (donor communications) and Stelter Company (storytelling and email insights).
• Google Ad Experts: Nonprofit Megaphone provides specific guides on Google Ad Grant compliance.

Formats

7. What formats are available?

• Videos: Ranging from 1-minute quick tips (e.g., "SUCCINCT – WHAT HOW WHY") to full hour-long webinars.
• Templates & Tools: Downloadable thank-you letter templates and compliance guides.
• Podcasts: Discussions on marketing trends.
• Academic Courses: Principles of marketing for organizations.