Nonprofit Fundraising Copywriting with Julie Cooper is a FREE content courtesy of 1832 Communications
1 Lesson/ 20 Minutes / FREE
Julie Cooper is an expert fundraising copywriter (www.fundraisingwriting.com). She understands that for your donor material to be successful, it has to be written with the donor- and only the donor- in mind. In this episode, Julie discusses
– moving donors from ordinary person to hero
– 3 things every piece of donor material MUST include
– the importance of an email welcome series for new subscribers
– why writing is a conversation with the donor and
– embracing the concept that fundraising is meant for you to grow, not preserve what you have.