Opportunities For Nonprofits In The Hispanic Community | Stacie De Aramas & Ivan Leon | NIO Summit is a FREE course courtesy of NextAfter
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Stacie De Aramas, VP of Consumer Engagement at Nielsen, and Ivan Leon, Chief Strategist at Kerux Group, joined us in the interview circle at our annual NIO Summit to discuss the opportunities that exist for nonprofits with the Hispanic community.
The opportunity that exists for nonprofits with Hispanics is an untapped one, Stacie says. Oftentimes when people think about the Hispanic community, they don’t quite understand the power and the economic influence that they have.
Today, Latinos represent about 60 million people in the US, 18% of the population. But more importantly, they’re really young and they’re seeking to connect with content and with organizations that understand their journey and want to support them as they take their steps on their American journey.
Every nonprofit is asking who their next generation donor is, and this, the Hispanic/Latino community, is the future. So how do we prepare for that?