Paid Search (PPC), by MindEdge

Paid Search advertising, also called pay-per-click (PPC), is used to pay for traffic to visit a website. In this course, learners will explore search marketing, the search process, and the buying cycle. Also included is how to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies. Learners will then examine components of effective ads and landing pages, how to optimize ad targeting, and when to use search or display advertising. The course then delves into research and analysis considerations, such as report creation, improving quality score, and using A/B and multivariate ad testing. Course material is presented through the use of text, videos, games, and other engaging content.

Click here to see more content on Nonprofit.Courses from MindEdge.

See the entire MindEdge catalog, brought to you by Nonprofit.Courses

All MindEdge courses, bundles and certificates on Nonprofit.Courses are affiliate courses. That means when you buy any of them, Nonprofit.Courses earns a commission, at no extra cost to you. It’s a win/win. You get great content, and we keep the lights on!

0 0 votes
Give it a rating!
Subscribe
Notify of
guest

This site uses Akismet to reduce spam. Learn how your comment data is processed.

0 Comments
Inline Feedbacks
View all comments