Stelter Logo

Planned Gift Marketing During & After COVID 19: A Chance to Pivot or Truly Change? by Stelter Company

Planned Gift Marketing During & After COVID 19: A Chance to Pivot or Truly Change? is FREE courtesy of Stelter Company

1 Lesson / 73 Minutes / FREE

The COVID-19 pandemic and corresponding economic impact have created a once-in-a-lifetime scenario wherein every industry is being impacted in one way or another. With the continued uncertainty around our health, our finances and our future, donors are battling a variety of emotions and anxiety—leaving gift planners struggling to find the right messaging for the moment.

Combining recent data with Stelter’s 50+ years of experience working with nonprofits across the country, we will help provide you clarity and ideas for paving a way forward.

View this webinar to learn:

+ The complexity of emotions donors are being faced with and what that means to your marketing
+ The subtle art of adjusting your planned giving messaging during the pandemic and economic downturn
+ Which of these adjustments should inform your outreach and program goals going forward

See more great content from Stelter Company by clicking here.