Pull the Goalie: Why We Need a New Approach to Generosity | Brady Josephson is a FREE course courtesy of NextAfter
1 Lesson / 24 Minutes / FREE
Charity nerd and fundraising teacher Brady Josephson discusses how giving is, at best, stagnant and, at worst, declining in the hearts, minds, and wallets of people each and every year despite there being more data, tools, and interest than ever before. This is why a new approach is needed if we are to truly unleash generosity and grow giving for your cause and our world.
But this approach has little to nothing to do with how many emails you send, what your gift array is, and who you target on Facebook. It’s all about your mindset. Your people. And your culture. Brady shares stories, science, and studies to help you think about the real value of optimization and provides tips, ideas, and frameworks to help you foster a culture of innovation at your organization.