Continuous growth for your company is a challenge. In which growth phase are you? How do you compare to your peers? What should your immediate priorities be to reach the ‘next level’?
The Ansoff Matrix, also called the Product/Market Expansion Grid, is a tool used by firms to analyze and plan their strategies for growth. The matrix shows four strategies that can be used to help a firm grow and also analyzes the risk associated with each strategy.
Ansoff’s product/ market matrix suggests that a business’ attempts to grow depend on whether it markets new or existing products in new or existing markets. It is used to identify which overarching strategy the business should use and then informs which tactics should be used in the marketing activity.
This course will walk you through the analysis to determine the most feasible means for scaling your small business.
As a social entrepreneur, whether you’re an emerging business or nonprofit, you need the right information, and you need it now! That’s why Nonprofit.Courses brings you MarketAtomy Academy premium content. This course, like their others, takes a deep dive into its subject so you can get to why you started your enterprise in the first place – to impact people!