SEO and Attribution | An Interview with Dana DiTomaso | NIO Summit 2019, by NextAfter

SEO and Attribution | An Interview with Dana DiTomaso | NIO Summit 2019 is a FREE course courtesy of NextAfter

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Dana DiTomaso is the president and partner at Kick Point. At our annual NIO Summit, Dana talked about the importance of setting good goals. She joined Brady at our interview circle to talk more about the use of SEO and attribution.

Dana spends a lot of time in the SEO world. In the last couple years, algorithms and techniques have changed. Recently there’s been an emergence of answer boxes or snippets. When someone Googles a question or phrase, a snippet of content will show up at the top of the search results.

Because of this, there’s been a rise in no click searches because people get what they need without clicking through to a full page.

This is concerning in terms of SEO, but Dana sees this as a branding opportunity.

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