Should You Avoid Marketing on These Days? is FREE courtesy of Smart Marketing for Small Nonprofits
There are certain days when you might just look at the calendar and think: “Nope, that won’t be a good day to send an email or do a social media post.”
Maybe it’s a holiday and you think your message will just get lost in the crowd. Maybe it’s the anniversary of a tragic event. Maybe you are worried that tackling a certain topic will put you in hot water with your subscribers or invite negative comments in your social media feed.
There can be a temptation to skip over certain difficult days or sensitive topics in your outreach, but an overly cautious approach might rob your nonprofit of a chance to engage with your supporters on a deeper and more meaningful level.