Solution Selling – Are You a Consultant or a Vendor? is brought to you by Lorman
Learn to provide solutions to your customers for the best experience possible.
In our fast-paced, high-tech, ever-evolving world the speed of change and decision making is getting faster, the level of competition fiercer, and adversity, ambiguity is striking harder than ever. As this is the current and future state of our world, it is imperative that sales personnel break through the clutter to clearly understand customer needs. Only then can they build relevant solutions that meet those respective customer needs. The ability to be that effective problem solver for your customers in a world of constant disruption can provide a true competitive advantage and determine the long-term success of any individual and company. This information provides insights on how you can be viewed by customers as a consultant who provides relevant solutions rather than simply a vendor whose primary focus is on price.