At The Sponsorship Collective, our goal is simple.
We want to help you, the sponsorship seeker, find clarity, stand out from the crowd and build lasting partnerships in a repeatable and scalable way.
We help you go from spinning your tires to building real partnerships.
Chris Baylis, CEO of The Sponsorship Collective
I spent over a decade making all of the common mistakes before I discovered a systematic process to engage sponsors.
It took a lot of trial and error but after testing these concepts with tens of millions of dollars in sponsorship sales and am excited to share them with you.
I have now worked with thousands of sponsorship seekers, written well over 200,000 words on the topic and spoken at conferences all over the world, sharing the concepts identified in The Sponsorship Blueprint.
Chris is the President and CEO of The Sponsorship Collective and a self-confessed sponsorship geek.

The Five Most Expensive Assumptions in Sponsorship
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How to Write a Sponsorship Letter That Actually Works: 7 Things to Include in Every Letter
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Cause Sponsorship: Strategies to Bridge the Gap Between Cause and Marketing
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How to Build a Sponsorship Sales Funnel
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Fulfillment Reports: The Most Important Tool in Sponsorship
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Sponsorship Refunds, Cancellations and Postponed Events
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How to Get Sponsorship Ready in the Eyes of a Sponsor
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Three Things Missing from Every Sponsorship Package
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The Problem With Stock Sponsorship Packages
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The Five Stages of Sponsorship Sales
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The Five words you NEVER want to hear from a sponsor!
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Are you having trouble connecting with your sponsors? Actually, sponsors Don’t Exist
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Five Sponsorship Trends that Change Everything
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How to Create Activations That Sponsors Love!
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HOW TO ASK FOR SPONSORSHIP: FIVE QUESTIONS FOR THE FIRST MEETING
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The Seven Deadly Sins of Sponsorship Sales
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How to Start a Sponsorship Program for Your Nonprofit
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“Sponsorship” is a bad word!
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Why Sponsors Hate Your Sponsorship Package!
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Finding the Time for Sponsorship Sales
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How to Overcome Objections in Sponsorship Sales
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How to Create a Sponsorship Proposal That Will Actually Get Read!
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The Path to Big Ticket Sponsorship Sales: A Case Study Approach to $10 million in Sponsorship Sales
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Mastering the Online Sponsorship Form
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Why You Should Avoid Tiered Sponsorship Levels (And What To Do Instead)
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Five Steps to Selling Sponsorship… That Actually Work!
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How to Get In Kind or Contra Sponsorship
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How To Write A Sponsorship Agreement: 5 Things For Every Sponsorship Contract
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Things Sponsors Say: “We Don’t Do Sponsorship”
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Why Sponsors Ignore Your Emails
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Sponsorship Valuation Best Practices
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Five Steps to Selling Sponsorship That Actually Work
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How to Get Event Sponsorship!
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The Five Components of a Winning Sponsorship Proposal
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How to Run a Sponsorship Sales Meeting
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