At The Sponsorship Collective, our goal is simple.
We want to help you, the sponsorship seeker, find clarity, stand out from the crowd and build lasting partnerships in a repeatable and scalable way.
We help you go from spinning your tires to building real partnerships.
Chris Baylis, CEO of The Sponsorship Collective
I spent over a decade making all of the common mistakes before I discovered a systematic process to engage sponsors.
It took a lot of trial and error but after testing these concepts with tens of millions of dollars in sponsorship sales and am excited to share them with you.
I have now worked with thousands of sponsorship seekers, written well over 200,000 words on the topic and spoken at conferences all over the world, sharing the concepts identified in The Sponsorship Blueprint.
Chris is the President and CEO of The Sponsorship Collective and a self-confessed sponsorship geek.

Three Sponsorship Proposal Templates, by Sponsorship Collective
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The Path to Big Ticket Sponsorship Sales: A Case Study Approach to $10 million in Sponsorship Sales
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Cause Sponsorship: Strategies to Bridge the Gap Between Cause and Marketing
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How to Build a Sponsorship Sales Funnel
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How to Get In Kind or Contra Sponsorship
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Launching Your Sponsorship Program, by Sponsorship Collective
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Stop Guessing in Sponsorship, by Sponsorship Collective
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The Complete Guide to Sponsorship for Influencers, by Sponsorship Collective
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The Five Most Expensive Assumptions in Sponsorship
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Fulfillment Reports: The Most Important Tool in Sponsorship
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Measuring Sponsorship ROI, by Sponsorship Collective
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Sponsorship Valuation Best Practices
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Best Time of Year for Sponsorship, by Sponsorship Collective
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Sponsorship Sales Meeting Script, by Sponsorship Collective
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How to Get Event Sponsorship!
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Five Sponsorship Trends that Change Everything
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The Seven Deadly Sins of Sponsorship Sales
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Sponsorship and Tech Support, by Sponsorship Collective
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Why You Should Avoid Tiered Sponsorship Levels (And What To Do Instead)
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How to Secure a Media Sponsor, by Sponsorship Collective
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How to Run a Sponsorship Sales Meeting
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The Five words you NEVER want to hear from a sponsor!
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Sponsorship Refunds, Cancellations and Postponed Events
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The Best Question to Ask a Sponsor, by Sponsorship Collective
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How to Create Activations That Sponsors Love!
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Audience Data in Sponsorship Sales!, by Sponsorship Collective
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Getting Around the Gatekeeper, by Sponsorship Collective
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Our Sponsorship Opportunity is Different, by Sponsorship Collective
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What Do Your Sponsors Actually Want, by Sponsorship Collective
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HOW TO ASK FOR SPONSORSHIP: FIVE QUESTIONS FOR THE FIRST MEETING
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Sponsorship Moves Management System, by Sponsorship Collective
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Sponsorship Valuation Templates, by Sponsorship Collective
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The Path to Failure in Sponsorship, by Sponsorship Collective
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How to Start a Sponsorship Program for Your Nonprofit
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My Opportunity is Different, by Sponsorship Collective
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How to Fix Your Sponsorship Program, by Sponsorship Collective
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Finding High Value Sponsorship Assets, by Sponsorship Collective
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The Most Common Mistake in Sponsorship, by Sponsorship Collective
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How to Lose a Meeting with a Sponsor, by Sponsorship Collective
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When a Sponsor Says They Have No Budget, by Sponsorship Collective
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Why Sponsors Ignore Your Emails
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Sponsors are Customers, by Sponsorship Collective
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37 Sponsorship Discovery Questions, by Sponsorship Collective
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The Three Most Common Objections, by Sponsorship Collective
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The Nine Paths to a Sponsor, by Sponsorship Collective
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How to Write a Sponsorship Letter That Actually Works: 7 Things to Include in Every Letter
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Are you having trouble connecting with your sponsors? Actually, sponsors Don’t Exist
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Three Things Missing from Every Sponsorship Package
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How to Overcome Objections in Sponsorship Sales
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Five Steps to Selling Sponsorship That Actually Work
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Three Components of a Winning Sponsorship Program, by Sponsorship Collective
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How to Get Sponsorship Ready in the Eyes of a Sponsor
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Hybrid Sponsorship Packages, by Sponsorship Collective
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The Problem With Stock Sponsorship Packages
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Finding the Time for Sponsorship Sales
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Sponsorship and Car Sales, by Sponsorship Collective
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Don’t Say This in Your Sponsorship Package, by Sponsorship Collective
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Sponsorship Emails That Convert, by Sponsorship Collective
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The Power of Curiosity in Sponsorship, by Sponsorship Collective
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“Sponsorship” is a bad word!
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How To Write A Sponsorship Agreement: 5 Things For Every Sponsorship Contract
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Mastering the Online Sponsorship Form
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Things Sponsors Say: “We Don’t Do Sponsorship”
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Common Sponsorship Sales Objections, by Sponsorship Collective
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How to Create a Sponsorship Proposal That Will Actually Get Read!
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Sponsorship Audience Data Hack, by Sponsorship Collective
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Super Simple Fulfillment Report Template, by Sponsorship Collective
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The Five Components of a Winning Sponsorship Proposal
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Why Sponsors Hate Your Sponsorship Package!
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The Five Stages of Sponsorship Sales
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