Strategic Technology Management Specialization
Gain a strategic view of technology & innovation. Participants learn tools 1) to gain strategic advantage as they manage and respond to technological and business model change, 2) to leverage technological changes to deliver new value that customers appreciate, and 3) to effectively lead innovation initiatives.
WHAT YOU WILL LEARN
- Skills, knowledge and strategies to analyze business situations and develop strategic responses in highly innovative and fast-moving businesses.
- The concept of innovation and the critical role customers can play in development of successful innovation
- Capture customer information to fuel innovation
- Apply understanding of customer needs and the adoption process to identify opportunities for innovation and new product development
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