Successful Vendor Sourcing & Management

Whether you are a department of one or a fully staffed team, everyone uses outside resources. From software tools and printing vendors to freelancers, photographers and consultants, there is always a need for something beyond your internal capabilities.

Finding, choosing and managing the best resources to deliver communications is a skill that communications managers need in order to efficiently run operations. We’ll cover shopping for marketing technology, identifying quality vendors for printing and promo items as well as securing reliable contractors for services like design, writing and video.

This class is designed for staff who need to find help that works the first time. It can be taken in its own or as part of the Foundations of Nonprofit Marketing Course.

In this class you’ll learn:

  • How to identify ways to outsource anything
  • How to choose resources that are good for you rather than just good
  • Ways to manage off-site help
  • The difference between a vendor and a contractor
  • Why most resources are not partners
  • Better ways to find a resource than an RFP

Included with this class:

  • One login for live class
  • Access to the replay for 7 days
  • Resource guide

Upgrade to the course for access to the recording until January 31, 2022. Save 16% on each class while building core marketing skills.

Videos, Animation & GIFs: Bring Movement to Your Marketing

There are countless ways to create “moving” messages even if you don’t have hours to spare, pro tools or a boundless budget. Learn simple ways to integrate video into your marketing and practical tips for developing assets yourself.

Whether you’re looking for quick and easy ways to add video to your content mix—or need alternatives to traditional video—this session will be full of ideas to move your audience with movement.

This class is for you if you’re responsible for creating email, web or social media content and want to boost your audience engagement and don’t have skills or a budget for professional video. It will also help people who are looking to supplement their video with more variety, repurposing content that is in other forms. The class can be taken in its own or as part of the Foundations of Nonprofit Marketing Course.

In this class you’ll learn:

  • New ways to use motion to tell stories and attract attention
  • How to turn your photos into a video story
  • How to create your own motion graphics with tools you already have
  • What formats work on Facebook, Instagram, web and email

Included with this class:

  • One login for live class
  • Access to the replay for 7 days
  • Resource guide

Upgrade to the course for access to the recording until January 31, 2022. Save 16% on each class while building core marketing skills.

Designing High Impact Marketing Materials

In this month’s Master Class, we’ll explore professional techniques for creating high-impact marketing materials. We’ll focus on layout, print and digital production, working with your brand, and designing coordinated campaigns. And we’ll cover the skills you need to solve some of your most common headaches — like how to know where your call to action should go or ways to mix things up and still look on brand.
Whether you are using InDesign, Canva or something else, join us for Designing High Impact Marketing Materials and discover methods for creating engaging invitations, newsletters, reports and more.In this live class you’ll learn:
• How to create a flexible layout grid that accommodates different content
• About content flow and reading patterns
• How to create a series of pieces so they work together
• Ways to use images, fonts, color and scale to create impact
• Important considerations for digital and print design
Included with this class:
• One login for live class
• Access to the replay for 7 days
• The opportunity to ask follow-up questions in the live Q&A at the end of class and by email afterwards
• Downloadable slide guide and links to supplementary resources
This class can be taken on its own or as part of our Foundations of Nonprofit Marketing Course.
Who is this for?
This class is for staff who need to create effective marketing materials but aren’t trained designers. We’ll focus on design principles that are applicable to any project and work with any design tools you use.

Visual Identity & Strategic Branding for Nonprofits

In a world where even individual people are said to have a “brand,” the term can be utterly confusing. So what exactly goes into a brand? Your look and logo? Your message? Who you are at your core?
Your brand is all these things and more. But when you’re building your brand, it’s easy to get off track focusing on the wrong things.


In our next Master Class, we’ll break down the elements of a good brand and how to build one. In particular, we’ll explore the differences between your visual identity (the logo and look piece of your brand) and strategic branding (the total experience you give your audience) — focusing on when each is valuable.


Join us for Visual Identity & Strategic Branding and uncover where you need to start to see the change you need to thrive. (Spoiler alert: your logo isn’t always the problem! But if it is, we’ll show you the process for fixing it…)


In this live class, you’ll learn:


• The difference between visual identity and strategic branding
• Which approach to take to reach your goals
• What goes into a great look and logo overhaul
• The keys to a cohesive and compelling strategic brand
• How branding can support or detract from fundraising efforts
• How to manage and adapt your brand over time