Successful Vendor Sourcing & Management

Whether you are a department of one or a fully staffed team, everyone uses outside resources. From software tools and printing vendors to freelancers, photographers and consultants, there is always a need for something beyond your internal capabilities.

Finding, choosing and managing the best resources to deliver communications is a skill that communications managers need in order to efficiently run operations. We’ll cover shopping for marketing technology, identifying quality vendors for printing and promo items as well as securing reliable contractors for services like design, writing and video.

This class is designed for staff who need to find help that works the first time. It can be taken in its own or as part of the Foundations of Nonprofit Marketing Course.

In this class you’ll learn:

  • How to identify ways to outsource anything
  • How to choose resources that are good for you rather than just good
  • Ways to manage off-site help
  • The difference between a vendor and a contractor
  • Why most resources are not partners
  • Better ways to find a resource than an RFP

Included with this class:

  • One login for live class
  • Access to the replay for 7 days
  • Resource guide

Upgrade to the course for access to the recording until January 31, 2022. Save 16% on each class while building core marketing skills.

Videos, Animation & GIFs: Bring Movement to Your Marketing

There are countless ways to create “moving” messages even if you don’t have hours to spare, pro tools or a boundless budget. Learn simple ways to integrate video into your marketing and practical tips for developing assets yourself.

Whether you’re looking for quick and easy ways to add video to your content mix—or need alternatives to traditional video—this session will be full of ideas to move your audience with movement.

This class is for you if you’re responsible for creating email, web or social media content and want to boost your audience engagement and don’t have skills or a budget for professional video. It will also help people who are looking to supplement their video with more variety, repurposing content that is in other forms. The class can be taken in its own or as part of the Foundations of Nonprofit Marketing Course.

In this class you’ll learn:

  • New ways to use motion to tell stories and attract attention
  • How to turn your photos into a video story
  • How to create your own motion graphics with tools you already have
  • What formats work on Facebook, Instagram, web and email

Included with this class:

  • One login for live class
  • Access to the replay for 7 days
  • Resource guide

Upgrade to the course for access to the recording until January 31, 2022. Save 16% on each class while building core marketing skills.

Designing High Impact Marketing Materials

If it’s not your background, graphic design may be a fun new adventure, or a stressful time hog.  For the do-it-all nonprofit marketer, creating attractive print and digital design that’s on brand can be tricky. From sizing for screens to setting up folds for print, it’s easy to get overwhelmed—or to waste money producing an ineffective piece.

Going beyond graphic design basics, learn professional techniques for creating high-impact marketing materials—from setting up a single piece to planning a coordinated multi-channel campaign.  Whether you are using InDesign, Canva or something else, learn methods to design engaging invitations, newsletters, reports and more.

This class is designed for staff who need to create effective marketing materials and are not trained designers. We’ll focus on design principles that are applicable to any project and any design tools you use. The class can be taken in its own or as part of the Foundations of Nonprofit Marketing Course.

In this class you’ll learn:

  • To create a flexible layout grid that accommodates different content
  • About content flow and reading patterns
  • How to create a series of pieces so they work together
  • How to use images, fonts, color and scale to create impact
  • The differences between digital and print design

Included with this class:

  • One login for live class
  • Access to the replay for 7 days
  • Resource guide

Upgrade to the course for access to the recording until January 31, 2022. Save 16% on each class while building core marketing skills.

Visual Identity & Strategic Branding for Nonprofits

What does it mean to build a brand? Is it a new logo or website? Or does it need to go further, shifting your alignment of mission, message and programming?

Even a small change in logo, color or font will impact the development of your marketing and fundraising materials for months if not years. If you are making the change because your imagery is out of date, then that’s a great place to start.

But if your problem is deeper – like a message that is not connecting, and audience that isn’t clear on your value or a disconnect between what you say and what you do – then changing your look won’t fix it.

This class will explore the differences between visual identity and strategic branding. We’ll focus on when each is valuable – and how to uncover where you need to start to see the change you need to thrive.

Join us if you or your leadership is considering a rebranding to get a grounding in the process and the benefits of different approaches. It will be especially helpful if you’ve had a recent change in leadership or have a new strategic plan. The class can be taken on its own or as part of the Foundations of Nonprofit Marketing Course.

In this class you’ll learn:

  • The difference between visual and strategic branding
  • Which approach to take to reach your goals
  • How branding can support or detract from fundraising efforts
  • The keys to aligning audience, message, image and experience
  • How to find your focus
  • How to manage and adapt your brand over time

Included with this class:

  • One login for live class
  • Access to the replay for 7 days
  • Brand Focus Assessment

Upgrade to the course for access to the recording until January 31, 2022. Save 16% on each class while building core marketing skills.

Annual Appeals that Ask with Impact

You know the annual fund is the lifeblood of your budget. But how do you tell that story in a way that inspires donors to give year after year?

If your annual direct mail appeal letter isn’t bringing in as much as you need, this class will help you learn to improve the content and expand your messaging. Besides helping you understand what works when it comes to appeals, we’ll help you organize your workflow to make the task both manageable and successful.

This class is designed to help you improve the content and process of developing your appeal letter. It will also help if you are interested in expanding into email and social or asking multiple times a year. If this is your first appeal, you’ll learn a proven format to follow. The class can be taken on its own or as part of the Foundations of Nonprofit Marketing Course.

In this class you’ll learn:

  • A writing formula for creating an appeal that inspires action
  • When and why to clean and segment your list
  • Ways to combine your mailing with other “channels”—email, social and more—to stretch your fundraising budget and increase your revenue
  • What to do and when to do it to get everything out the door on time
  • How to efficiently repeat the cycle more than once a year

Included with this class:

  • One login for live class
  • Access to the replay for 7 days
  • Resource guide

Upgrade to the course for access to the recording until January 31, 2022. Save 16% on each class while building core marketing skills.

Maintaining a Dynamic Website

Whether new or old, websites are not static. You are changing and adding content, blogs and events on your site. And while you are doing that the internet is also changing and evolving.

This constant state of flux requires ongoing effort to keep things running smoothly and avoid a crash. This class will cover both the creative and technical sides of managing a website. We’ll discuss how to keep a site looking it’s best while delivering new and interesting content. And we’ll address the set up and preventive maintenance necessary to keep your site secure and functioning.

This class is designed for staff who are managing their organization’s website.  The class can be taken in its own to improve your social marketing, or as part of the Foundations of Nonprofit Marketing Course.

In this class you’ll learn:

  • Best practices for adding new content to your site without blowing it up
  • About back-up systems for the fastest recovery
  • What to do when things break
  • How hosting services can impact your site’s performance
  • Considerations when it’s time for a redesign

Included with this class:

  • One login for live class
  • Access to the replay for 7 days
  • Resource guide for managing a website
  • Resource guide for redesigning your website

Upgrade to the course for access to the recording until January 31, 2022. Save 16% on each class while building core marketing skills.

Generating Results on Social Media

Nothing can keep you busier than creating and managing social media content. But without a strategy that connects your output to the outcomes you need, it could easily become a draining distraction.

In this class, we’ll discuss the role of social in an overall strategy. We’ll cover how to set goals and develop meaningful content. Learning what to measure on social is as important as what to create. We’ll talk about how to connect your efforts to progress and outcome metrics so you can evaluate how social is contributing to your organization’s success.

This class is designed for staff who are tasked with developing and executing a social media strategy. The class can be taken in its own to improve your social marketing, or as part of the Foundations of Nonprofit Marketing Course.

In this class you’ll learn:

  • How to develop a blend of content that aligns with your goals
  • Ways to repurpose content you have for different social platforms
  • Where to find good content to share
  • What’s worth measuring
  • How to determine and demonstrate the value of social

Included with this class:

  • One login for live class
  • Access to the replay for 7 days
  • Resource guide

Upgrade to the course for access to the recording until January 31, 2022. Save 16% on each class while building core marketing skills.

Better Photographs for Successful Marketing

Images are the lifeblood of most marketing campaigns. Humans process visual information 60,000 times faster than text. We know that great pictures make better marketing. But often the pictures you have to work with were sent in by volunteers or event participants…or worse…screenshots from Zoom.

Don’t let the images you receive limit the impact of your marketing. There are ways to improve almost any image — and ways to get your community taking better images for you.

The class is designed for marketers who have to take, edit and create marketing materials using images. It will also help you teach others to take and send quality images that work for you. The content is appropriate for marketers using any photo editing tools. The class can be taken on its own to boost your photography skills, or as part of the Foundations of Nonprofit Marketing Course.

In this class you’ll learn:

  • How to take better photos with any type of camera
  • How to improve the quality of photos you receive— no matter what software you have
  • Tips to make Zoom and other screenshots usable
  • Guidelines you can share with people sending images
  • Tricks to make bad photos work in marketing

Included with this class:

  • One login for live class
  • Access to the replay for 7 days
  • Guide for Taking Great Photos – Even with a Smartphone

Upgrade to the course for access to the recording until January 31, 2022. Save 16% on each class while building core marketing skills.

Creating an Effective Email Strategy

Email marketing sits in the very sweet spot between direct mail and social. With lower costs than print and more assurance of receipt than social, email is a valuable part of the marketing mix.

A powerful tool on its own or in combination with other channels, email can still be a sensitive subject. Learn guidelines for when to send, how much to send, what to say and how to manage your list.

This class is designed for staff who are new to email marketing or are looking to develop a better strategy. Content will cover fundraising, event emails, website copy and more. The class can be taken in its own to boost your writing skills, or as part of the Foundations of Nonprofit Marketing Course.

In this class you’ll learn:

  • Ways to use email in conjunction with direct mail and social communications
  • When email can be a better choice than other channels
  • What data points to track
  • Tips for deliverability to stay out of SPAM filters

Included with this class:

  • One login for live class
  • Access to the replay for 7 days
  • Resource guide

Upgrade to the course for access to the recording until January 31, 2022. Save 16% on each class while building core marketing skills.

Copywriting Essentials for Marketing & Fundraising

When you’re responsible for nonprofit communications, writing is an essential – and unavoidable – part of the job. Great headlines, compelling stories and smart calls to action are requirements for connecting with your audience and advancing your organization’s mission.

You can write more quickly, more clearly, and more persuasively. Find out how to turn your text into compelling copy without spending all day staring at a blinking cursor!

Content will cover fundraising, event emails, website copy and more. The class can be taken on its own to boost your writing skills, or as part of the Foundations of Nonprofit Marketing Course.

In this class you’ll learn:

  • Tactics for making your copy memorable and persuasive
  • Effective formulas that speed up common nonprofit copywriting projects
  • Helpful free tools for improving your writing
  • The writing traps that ruin your copy—and how to fix them

Included with this class:

  • One login for live class
  • Access to the replay for 7 days
  • Resource guide

Upgrade to the course for access to the recording until January 31, 2022. Save 16% on each class while building core marketing skills.