Email Experiments Worth Trying on Your List

Your non-profit has been sending fundraising and communications emails for a while. At some point you might think about what’s next for your email list and how you can optimize your results.

There are endless experiments you can run on your email list to optimize your results. This webinar will walk you through 5 experiments you can start running this week to improve your email results and build the next phase of your strategy.

What you’ll learn during this webinar:

  • 5 email experiments worth trying on your list

  • Step-by-step instructions for running each experiment

  • Case study of each experiment on real non-profit email lists

This is an interactive webinar that will include time for Q&A.

Your registration includes access to the webinar recording.

Writing Effective Fundraising Emails

Despite the range of digital fundraising tools available to non-profits, email remains one of the best digital direct response fundraising tools. But sending out an email with a large donate button at the bottom is not going to get you the best results.

Writing effective, high performing fundraising emails is part science and part art. But most importantly, it’s a skill you can learn and improve over time.

In the last 6 months 2020, I sent fundraising emails that raised an excess of $400k for one non-profit. In this webinar, I’ll show you step-by-step how I write high performing fundraising emails from start to finish.

What you’ll learn during this webinar:

  • 3 decisions you need to make before you start writing any fundraising emails

  • A step-by-step process for writing a 2-ask fundraising email

  • How to write the most powerful sentences that pack a punch

  • Tips for editing and formatting your emails

This is an interactive webinar that will include time for Q&A.

Your registration includes access to the webinar recording.

Email Calendars: Structure & Strategy for Your Non-Profit’s Email List

If your non-profit is ready to explore what’s possible for your email list in 2021, let’s start by laying important groundwork for a successful email program. I’m talking about building and developing an email calendar.

Whether you want to refine your strategy, avoid the last minute scramble of email sends, or just feel like you have clarity for the coming weeks and months, an email calendar is the essential planning tool you need.

This webinar will walk you through tools for building and managing your email calendar for 2021, plus you’ll receive pre-made email calendar templates for Google Sheets, Excel and Trello.

What you’ll learn during this webinar:

  • How to set up an email calendar and what tools to use

  • What information to include inside your email calendar

  • How to manage an email calendar on a weekly and monthly basis to maximize your email strategy

  • Tips for using your email calendar to integrate fundraising and marketing

This is an interactive webinar that will include time for you to work on your email calendar and Q&A.

Your registration includes access to the webinar recording.