The Bread And Butter Of Landing Page Optimization: Humility | Michael Aagaard | NIO Summit 2019 is a FREE course courtesy of NextAfter
1 Lesson / 18 Minutes / FREE
Speaker Michael Aagaard, world renowned conversion optimizer, joined us in our interview circle at our annual NIO Summit to talk about landing page optimization and how saying “I don’t know” is possibly the best way to improve it.
Your landing page is one small part of a bigger funnel, a larger story. It takes a lot of context to know how to make it better, and breakdowns can happen anywhere. The issue on your landing page could be several steps into the funnel process. You could spend a lot of time trying to optimize the landing page, but it may not even be the problem.