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The “case” for good auction item descriptions (Far Niente wine), by Red Apple Auctions

The “case” for good auction item descriptions (Far Niente wine) is FREE courtesy of Red Apple Auctions

1 Lesson / 12 Minutes / FREE

185 views Sep 22, 2021 I like to be prepared for my fundraising auctions, as I know it matters in different ways to the donor, the nonprofit, and the guests. In this video, I share a recent example of how the printed description of a donation (a vertical of Far Niente wine) didn’t seem to match the description, and it could depressed the bidding, if it hadn’t been corrected on stage.

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