Welcome to the Eight Principles of Sustainable Fundraising®

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The Eight Principles of Sustainable Fundraising®

are the natural laws which govern all philanthropy

—whether or not you’re aware of them.

Always operating,

The Eight Principles of Sustainable Fundraising

defines what works and what doesn’t.

By starting with the Principles,

the choice of methods becomes clear and simple.

WHAT WE DO

We take our clients where they are and put them where they want to be.

We give our clients the opportunity to create joy to the donor, lasting passion for the fundraiser, and continuous healthy increases in philanthropic revenue.

Through contemporary training and unique assessments, we enable our clients to see revenue gains as high as 600% in a single year.

You know where you want to go. We’ll get you there.

Larry C Johnson, Founder, The Eight Principles

Larry Johnson, founded The Eight Principles™, believing in the simple, the practical and the joyful.

He is the author of the award-winning book, The Eight Principles of Sustainable Fundraising, and is named to the top 15 fundraising consultants in the US and Canada by the Wall Street Business Network.  The Association of Fundraising Professionals named Larry Outstanding Development Executive of 2010.

Larry’s thirty-year career spans both program development and capital fundraising.  After serving with the nation’s leading consultancy, he served four institutions of higher learning as chief advancement officer and has led successful capital funding efforts which were local, regional and national in scope with objectives ranging from $650K to $200M.

He serves on both nonprofit and corporate boards including the advisory council of The Carter Center, the philanthropy of the 39th President of the United States.

Larry has coached the staff and volunteers of hundreds of nonprofit organizations in the United States, Canada and Great Britain.

THE EIGHT PRINCIPLES WAY™

FUNDRAISING MADE SIMPLE ™

WE GIVE YOU THE WINNING MIND SET

  • We provide you with the tools and training that put you on the path to sustained, growing fundraising success.

We Show You How to Think in New Ways Then Act Appropriately.

  • We start with our fundraising road map, the Four Corners Profile™. It gives your leadership a clear-eyed view of where your organization currently stands.

You Learn Fundraising Success is Ninety Percent Thinking, Ten Percent Doing.

  • We align your organization’s thinking with the delivery of one or more of our live, interactive workshops. Created for adults with high levels of participation, activity and accountability.

You Discover New Revenue Streams and Build the Ones You Have.

  • When you adopt The Eight Principles Way™, you deepen support among your supporters while discovering new ones.
    Your fundraising costs—how much you’re spending to raise a dollar—drop dramatically.

Fundraising Becomes a Joy.

  • The pit in your stomach that comes when someone says “it’s time to fundraise,” goes away. Your real fundraising potential is now in sight.

You Make Success Permanent.

  • By putting The Eight Principles® inside your organization. Conventional training is “outside intervention.” Whether it’s a trainer coming to you or sending your staff a conference. Once and done. Good, as far as it goes.
  • With our Train-the-Trainer program, we train YOUR in-house facilitators to deliver The Eight Principles® training to your leadership, staff and volunteers all the time—anytime. Makes your understanding permanent and cost effective.

HOW WE’RE DIFFERENT

  • We’re the premium brand. We make no apologies. No one does it like we do. You discover what works all the time, every time, not just some of the time.
  • We make it simple. We don’t use jargon or overwhelm you with data. We know simple but sophisticated is always best.
  • We don’t promote one-size-fits-all methods or the trendy technique of the month. We know you’re different.
  • We’re not beholden to “conventional” thinking. We know that although conventional approaches raise money, they never achieve your full potential.
  • We show you the elephant in the room—fundraising costs. The purveyors of packaged “systems”, techniques of the day and quick fixes never mention the elephant. How much you spend relative to what you get. Costs can exceed seventy-five cents of every dollar or more. Much of what you raise goes to support your overhead—not your mission.
  • We don’t use “systems” that require countless hours of thankless, mind-numbing labor delivering repetitive, bottom-feeding “ask events” which result in staff and board burnout—while viewing donors as “ripened fruit.” We know simply doing more of what you’re doing is not the route to sustainability or scale.
  • We know the philanthropic market is one of abundance, not scarcity. We’re not even close to tapping what’s available. This one fact stunts many, many fundraising programs. You’re limited only by the degree you engage potential investors.
(As an Amazon Associate, Nonprofit.Courses earns from qualifying purchases.)

INTERNATIONAL BEST SELLER THAT STARTED A NEW WAY OF THINKING

Larry Johnson, Founder, is the author of the award winning book, The Eight Principles of Sustainable Fundraising

TWO NATIONAL AWARDS.

IN OVER 700 LIBRARIES.

TEXTBOOK IN TWO UNIVERSITIES.

Check Out these Upcoming Live Events:

The Eight Principles of Sustainable Fundraising Made Simple

Fundaising Pathfinder Part I: Know the Health of Your Fundraising Program

Experience the brand new, totally automated, AI-driven fundraising program profiler. Get the real story on your fundraising in five minutes ...
Find it Here
The Eight Principles of Sustainable Fundraising Made Simple

Fundraising Pathfinder Part II: Knowing Your Path to Exceed Your Goals

In Fundraising Pathfinder Part I, you learned where you really stand in your fundraising. Now use the brand new automated, ...
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The Eight Principles of Sustainable Fundraising Made Simple

Effective Fundraising Programs Part 1: Sustainable Revenue Model

Making a difference in the world requires sustained, stable revenue.  Way too many fundraising programs are simply a cobbled collection ...
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The Eight Principles of Sustainable Fundraising Made Simple

Effective Fundraising Programs Part 2: Moving Donors Upward

Your donors have “voted” their support.  The challenge you face is to move them upward in the levels of giving.  ...
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The Eight Principles of Sustainable Fundraising Made Simple

Effective Fundraising Programs Part 3: Using Events Effectively

Yes, there is a place for events.  And it’s not what you think.  We’ll show you how to create new ...
Find it Here

See Recorded Content, On-Demand, Below

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Creating Transformational Growth

Get Creating Transformational Growth! Now. Creating Transformational Growth is about Discernment. Focus. Growth. THE PATH TO STRONG AND DURABLE GROWTH ...
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Creating Effective Fundraising Programs

Get Creating Effective Fundraising Programs! Now. Plan, engage and grow by Creating Effective Fundraising Programs SOAR BY ENGAGING YOUR DONORS ...
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Developing Your Emotional IQ

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Your Relationship With Money

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Leading Yourself and Others

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Applying Powerful Communications Strategies

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THE EIGHT PRINCIPLES® CURRICULUM

THE EIGHT PRINCIPLES® CURRICULUM Principle. Paradigm. Process. Don’t wait! Get THE EIGHT PRINCIPLES® CURRICULUM, today! The Eight Principles fundraising curriculum ...
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Between Pandering and Ignoring, by Larry Johnson CFRE

Between Pandering and Ignoring is a FREE course courtesy of Larry Johnson CFRE 1 Lesson / 3 Minutes / FREE ...
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Creating Effective Fundraising Programs

Get Creating Effective Fundraising Programs! Now. Plan, engage and grow by Creating Effective Fundraising Programs SOAR BY ENGAGING YOUR DONORS ...
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Looking for donors, by Larry Johnson CFRE

Looking for donors is a FREE course courtesy of Larry Johnson CFRE 1 Lesson / 2 Minutes / FREE Course ...
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The Way You Think, by Larry Johnson CFRE

The Way You Think is a FREE course courtesy of Larry Johnson CFRE 1 Lesson / 2 Minutes / FREE ...
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The Eight Principles Podcast

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The Donor Question, by Larry Johnson CFRE

The Donor Question is a FREE course courtesy of Larry Johnson CFRE 1 Lesson / 2 Minutes / FREE Course ...
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Upgrade or Downgrade, by Larry Johnson CFRE

Upgrade or Downgrade is a FREE course courtesy of Larry Johnson CFRE 1 Lesson / 2 Minutes / FREE Course ...
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THE EIGHT PRINCIPLES® CURRICULUM

THE EIGHT PRINCIPLES® CURRICULUM Principle. Paradigm. Process. Don’t wait! Get THE EIGHT PRINCIPLES® CURRICULUM, today! The Eight Principles fundraising curriculum ...
Read More
Eight Principles Maroon logo 1500x200

Leading Yourself and Others

Get Leading Yourself – and Others! Now. SUCCEED BY WORKING TOGETHER TOWARD COMMON GOALS Leading Yourself and Others is a ...
Read More
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Everyone’s Doing It, by Larry Johnson CFRE

Everyone’s Doing It is a FREE course courtesy of Larry Johnson CFRE 1 Lesson / 3 Minutes / FREE Course ...
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Size Doesn’t Matter, Perspective Does, by Larry Johnson CFRE

Size Doesn’t Matter, Perspective Does is a FREE course courtesy of Larry Johnson CFRE 1 Lesson / 3 Minutes / ...
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Practice Saying Sorry, by Larry Johnson CFRE

Practice Saying Sorry is a FREE course courtesy of Larry Johnson CFRE 1 Lesson / 2 Minutes / FREE Course ...
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Maximizing Joy, by Larry Johnson CFRE

Maximizing Joy is a FREE course courtesy of Larry Johnson CFRE 1 Lesson / 2 Minutes / FREE Course Information ...
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Creating Transformational Growth

Get Creating Transformational Growth! Now. Creating Transformational Growth is about Discernment. Focus. Growth. THE PATH TO STRONG AND DURABLE GROWTH ...
Read More
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Small or Big, You Decide, by Larry Johnson CFRE

Small or Big, You Decide is a FREE course courtesy of Larry Johnson CFRE 1 Lesson / 3 Minutes / ...
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Applying Powerful Communications Strategies

Get Applying Powerful Communications Strategies, Now. BE HEARD BY FIRST LISTENING Applying Powerful Communications Strategies is about how to create ...
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Shared Values, by Larry Johnson CFRE

Shared Values is a FREE course courtesy of Larry Johnson CFRE 1 Lesson / 2 Minutes / FREE The Eight ...
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Don’t Make it a Yes or No, by Larry Johnson CFRE

Don’t Make it a Yes or No is a FREE course courtesy of Larry Johnson CFRE 1 Lesson / 2 ...
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Ideas And Networks, by Larry Johnson CFRE

Ideas And Networks is a FREE course courtesy of Larry Johnson CFRE 1 Lesson / 2 Minutes / FREE Course ...
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The Sticky Wicket, by Larry Johnson CFRE

The Sticky Wicket is a FREE course courtesy of Larry Johnson CFRE 1 Lesson / 2 Minutes / FREE Course ...
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Developing Your Emotional IQ

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What’s the Problem? from The Eight Principles

This FREE video courtesy of The Eight Principles 1 Lesson / 2 minutes / FREE Not enough donors? Too much ...
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Your Relationship With Money

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Program or Purpose, by Larry Johnson CFRE

Program or Purpose is a FREE course courtesy of Larry Johnson CFRE 1 Lesson / 2 Minutes / FREE Course ...
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Doing The Same Things, by Larry Johnson CFRE

Doing The Same Things is a FREE course courtesy of Larry Johnson CFRE 1 Lesson / 2 Minutes / FREE ...
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Investing in Being Wrong, by Larry Johnson CFRE

Investing in Being Wrong is a FREE course courtesy of Larry Johnson CFRE 1 Lesson / 2 Minutes / FREE ...
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The Sustainable Fundraising Matrix

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Where the donors are, by Larry Johnson CFRE

Where the donors are is a FREE course courtesy of Larry Johnson CFRE 1 Lesson / 2 Minutes / FREE ...
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The Elephant in the Room: Our Board

This FREE video courtesy of The Eight Principles 1 Lesson / 37 minutes / FREE Nonprofit boards are an animal ...
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The Donate Button, by Larry Johnson CFRE

The Donate Button is a FREE course courtesy of Larry Johnson CFRE 1 Lesson / 2 Minutes / FREE Course ...
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Breaking the Win-Lose Cycle

Breaking the Win-Lose Cycle is a FREE course courtesy of Larry Johnson CFRE 1 Lesson / 2 Minutes / FREE ...
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What Donors Get, by Larry Johnson CFRE

What Donors Get is a FREE course courtesy of Larry Johnson CFRE 1 Lesson / 2 Minutes / FREE Course ...
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Starting in the Right Place

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Fundraising For Elites, by Larry Johnson CFRE

Fundraising For Elites is a FREE course courtesy of Larry Johnson CFRE 1 Lesson / 2 Minutes / FREE Course ...
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Fundraising Business and Art, by Larry Johnson CFRE

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At Least They Were Honest, by Larry Johnson CFRE

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Selling Placebos, by Larry Johnson CFRE

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