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The Fundamentals of Customer Advocacy, by Lorman

The Fundamentals of Customer Advocacy is brought to you by Lorman

Learn how to provide relevant solutions and act as a consultant for your customers while focusing on value rather than price.

This topic provides insights on how you can be viewed by customers as a consultant who provides relevant solutions rather than simply a vendor whose primary focus is on price – being viewed for the value you bring, rather than the cost of the product. In this ever-evolving, uncertain world, this can be a true competitive advantage. The information provided will help you realize the benefits of how to drive company sales, profit and growth objectives while creating a clear competitive advantage. Create a clear point of differentiation for you, your product/service, and company. Discover ways to bring value rather than be viewed as a commodity. Be viewed for the value you bring vs. the price of your product or service. Discover how to uncover the real needs customers face, at various levels within their organization – mastering the art of effective account penetration. Pinpointing customer buying triggers and responses to so you can read them and leverage them to your advantage. Learn to optimize decision making skills – for you and your customers. Discover the pathway to long-term loyal customer relationships. This material will help you gain practical, real-world solution selling skills to create long-term sustainable success.

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