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The Importance of Internal Communication: Building Advocates to Change Your Business, by Lorman

The Importance of Internal Communication: Building Advocates to Change Your Business is brought to you by Lorman

Learn how to build advocates in order to see the business changes you want.

Having trouble implementing positive change at work? Are your good ideas being shot down? Building advocates within your organization is a critical step to successful change. Without support from others, your ideas have little chance for implementation. This topic provides key skills for finding and building advocates, necessary characteristics for powerful advocate, and a step-by-step process for implementing change using advocates. The ability to employ advocates in change efforts is a true test of leadership and management.

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