The Mid-Level Donor Crisis | What We Learned From Making Mid-Level Gifts to 37 Organizations, by NextAfter

The Mid-Level Donor Crisis | What We Learned From Making Mid-Level Gifts to 37 Organizations is a FREE course courtesy of NextAfter

1 Lesson / 1 Minute / FREE

After making $1000 to $5000 donations to 37 organizations, and monitoring their communication for 90 days, we made a startling discovery: many nonprofit organizations are forgetting about their mid-level donors and failing to communicate effectively.

In this research study, you’ll find the results of our mid-level donor research as well as 5 case studies demonstrating how a more empathetic and personal communication approach can lift your fundraising performance with this vital donor segment.

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