The Midlevel Donor Crisis is a FREE course courtesy of NextAfter
1 Lesson / 61 Minutes / FREE
At the end of 2015, we had a hypothesis that most midlevel donors were getting lost in a communication “black hole.”
To see if this was true, we made $1000 donations to 37 different organizations – monitoring and recording the communication sent to our mailbox, email and phone for the next 90 days.
After the data was analyzed, we reached one overarching conclusion: most nonprofit organizations aren’t effectively communicating with their midlevel donors.