The Midlevel Donor Crisis, by NextAfter

The Midlevel Donor Crisis is a FREE course courtesy of NextAfter

1 Lesson / 61 Minutes / FREE

At the end of 2015, we had a hypothesis that most midlevel donors were getting lost in a communication “black hole.”

To see if this was true, we made $1000 donations to 37 different organizations – monitoring and recording the communication sent to our mailbox, email and phone for the next 90 days.

After the data was analyzed, we reached one overarching conclusion: most nonprofit organizations aren’t effectively communicating with their midlevel donors.

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