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The Online Donor Journey: Maximize your online fundraising by walking in your donors’ shoe

This FREE course courtesy of Qgiv

1 Lesson / 67 Minutes / FREE

While we have all heard the term “donor-centered fundraising” and agree with it in principle, are we really living up to that ideal?

Studies have shown nearly half of potential donors (47%) leave fundraising pages before completing a donation because the online journey is neither intuitive nor engaging. That stat should scare you! It also clearly reveals that we can improve the donors’ experience.

Join us as we walk through The Online Donor Journey Framework. By wholeheartedly walking in your donors’ shoes – from initial communications to appeals and landing pages to a plan for continuous follow-up – we will find areas for immediate improvement as well as larger concepts to work on over time. Rich will also discuss strategies to fully engage and motivate your supporters to pay attention and, most importantly, to take action.