The Psychology of Philanthropy: Understanding Donor Motivation to Benefit Your Digital Strategy is FREE courtesy of dotOrg Strategy
Marian Z. Stern teaches the motivating factors of donor behavior, and also covers such topics as donor fatigue, herd giving, and visual cues.
This course has been designed to stimulate fundraisers, executive directors and board members to engage in donor-centric fundraising by inculcating knowledge about their donors’ motivations, values, affiliations, priorities and demographics into their fundraising strategies. The course will focus deeply on the motivating factors of donor behavior, and also covers such topics as donor fatigue, herd giving, and visual cues.
While the information covered applies equally well to traditional fundraising/major donor strategy and digital fundraising, special emphasis is placed on the latter.
What You Will Learn
Participants will acquire a deeper understanding of donor behavior, which may be deployed in all of their fundraising strategy, and will receive specific ideas and tools for on-line fundraising and digital stewardship.
