The State of Modern Philanthropy 2019 with Dr. Ben Cipollini of Classy, by NextAfter

The State of Modern Philanthropy 2019 with Dr. Ben Cipollini of Classy is a FREE course courtesy of NextAfter

1 Lesson / 59 Minutes / FREE

55% of an organization’s donors will not give to them again next year.But can marketers and fundraisers really find and acquire enough new donors to replenish 45% of their supporters every single year? Or is there a way to engage and retain these existing donors better?In a brand-new report, The State of Modern Philanthropy 2019: Trends in Return Donor Behavior, the data science team at Classy analyzed the patterns and behaviors of donors that do return.During the webinar, you’ll discover valuable insights into:Giving Gateways and Donor Demographics: Are return donors giving in a similar fashion between gifts?Campaign Type Interactions: Do donors typically return to the same campaign type they first donated to?Follow-up Behavior: What are the most common follow-up actions a one-time donor takes?Time Between Interactions: How soon should you be re-engaging with your donors after their first gift?

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