The Writer's Workshop

You need the Writer’s Workshop because you know that writing is a necessary skill for successful fundraising.

But how do you write fundraising material that inspires motivates and compels people to donate?

If you’re ready to sharpen your writing skills, grow your confidence as a writer, or even find fresh inspiration for your copy writing, you’re in the right place.

I created The Writer’s Workshop – a 10-lesson online course – to share all that I’ve learned about great fundraising copywriting. After helping non-profits raise well over $10 million from direct mail and email, I want to share some of the rules of the genre to help you succeed with your writing.


The Writer’s Workshop is a 10 lesson online workshop designed to help fundraisers, communications professionals, and executive directors learn how to write copy that raises money.

Every day you will receive a short video lesson (5 to 15 minutes long) along with a worksheet, checklist, or resource to help you implement what you are learning.

Workshop topics include:

  • Writing a strong call to action
  • Crafting a compelling theory of change
  • Simple and conversational writing
  • Vivid and gripping copy
  • Overcoming writer’s block. . . and more!

When you sign up for The Writer’s Workshop, you’ll have access to our private online classroom that includes a supportive peer community and interactive online discussions. You’ll have lifetime access to the online classroom and course materials.

The Writer’s Workshop begins as soon as you sign up. The lessons are available to you on-demand.

Register for The Writer’s Workshop today and get immediate access to the class for $99 USD!


When does The Writer’s Workshop begin and end?
The Writer’s Workshop is a self-paced 10 lesson course that you can start whenever you are ready.

Is this class self-paced or do I need to be available at a specific time for the class materials?
You can go through the material at a pace that makes sense for your schedule. When you sign up for The Writer’s Workshop, you’ll receive an email each day for two weeks which introduces you to the lessons and reminds you to check out the lesson in the online classroom. 

I read that this is an online course. How does that work? 
The Writer’s Workshop is delivered through an online, interactive e-learning platform called Ruzuku. Each day for 10 days you’ll receive a lesson that will be 5 to 15 minutes in length. The lesson is a video and also includes a worksheet, checklist, or resource to supplement what is discussed in the video lesson. While the course is paced for 2 weeks, you can also work through the material at your own pace.


Vanessa Chase Lockshin is an international non-profit consultant, trainer, and speaker.She’s the author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness.

Vanessa founded The Storytelling Non-Profit in 2012 to help not-for-profit organizations articulate their impact to donors in a new way, using narrative techniques to generate greater personal interest and accountability, thereby improving their fundraising success.

Vanessa’s fundraising career started at The University of British Columbia, her alma mater. Other clients have included: Barnard College, Girl Scouts of the USA, Union Gospel Mission, British Columbia Children’s Hospital, Meals on Wheels, OpenMedia, and Win Without War. To date, she has helped these organizations and more raise over $10 million.

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See more of Vanessa’s videos, here.

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