Think Relational – Fundraising Advice from Asking Matters is a FREE course courtesy of AskingMatters
1 Lesson / 1 Minute / FREE
What scares people away from fundraising the most is this sense that what they are doing is transactional – they are asking for something and someone is giving it to them.
To think this way is to miss the entire point of fundraising, because very few individual gifts in isolation are worth the time and effort it takes to cultivate and solicit them. The beauty of individual giving is that donors who are treated well and get to know an organization better and better over time, will continue to give to that organization for many years. And often in increasing amounts. The key to this long-term giving is building the donor’s relationship with the institution.