Brought to you FREE courtesy of Wired Impact
1 Lesson / <5 minutes / FREE
By now, it’s no secret that including visuals in your social media posts means more engagement. Facebook posts with an image get 2.3 times more engagement than those without, and Twitter posts with an image and summary are 78% more likely to get shared. Could your nonprofit use some help creating free social media graphics? Read more on our blog.
Brought to you FREE courtesy of Wired Impact
1 Lesson / <5 minutes / FREE
Website structure is a central piece of any highly effective nonprofit website. You could have the best content in the world, but if that content is tough for your visitors to find, they won’t hunt for it. They’ll leave. That’s where having a logical and straightforward structure to your website comes in. When we say “website structure,” we’re essentially talking about how you organize the pages and sub-pages of your website. In this video, learn the basics of website structure terminology, including different types of navigation and web page hierarchies. Want to learn more about structures and see examples? Read our free guides to Common Website Structures for Nonprofits
This FREE course brought to you courtesy of Henry Freeman
1 Lesson / FREE / < 5 minutes
The Impromptu Phone Call (No Special Occasion) – Henry Freeman Tip 50
Nonprofit.Courses (https://nonprofit.courses) is excited to bring you Henry Freeman’s Series: 50 Practical Tips for Fundraising.
One of the often overlooked opportunities for staying connected with donors is found in those small moments in time that so many of us spend in the back of taxis, sitting in airports, and between appointments. Taking a few minutes informally touch base with a donor can be a very effective way to build and nurture your relationship. (c) 2009 H. Freeman Associates, presented with permission.
(c) 2009 H. Freeman Associates, presented with permission.
This FREE course brought to you courtesy of Henry Freeman
1 Lesson / FREE / < 5 minutes
The Solicitation Safety Net – Henry Freeman Tip 48
Nonprofit.Courses (https://nonprofit.courses) is excited to bring you Henry Freeman’s Series: 50 Practical Tips for Fundraising.
While adjustments in mailing schedules and efforts to solicit small donors by mail are often easy to make, solicitation plans for an organization’s largest donors (those donors often accounting for 80% or more of dollars raised) are often far more difficult to juggle. In this context it is very important—indeed critical—to have a back up plan or what we define as a solicitation safety net that avoids having a very important ask fall through the cracks.
(c) 2009 H. Freeman Associates, presented with permission.
This FREE course brought to you courtesy of Henry Freeman
1 Lesson / FREE / < 5 minutes
The 80/20 Rule – Henry Freeman Tip 42
Nonprofit.Courses (https://nonprofit.courses) is excited to bring you Henry Freeman’s Series: 50 Practical Tips for Fundraising.
The 80/20 Rule is a well known concept that is used to illustrate the fact that in virtually all organizational settings, a small percent of the population will account for a high percent of the organization’s “outcomes.”
(c) 2009 H. Freeman Associates, presented with permission.
This FREE course brought to you courtesy of Henry Freeman
1 Lesson / FREE / < 5 minutes
Tracking Gift Income: A Practical (and Useful) Development Office Report – Henry Freeman Tip 40
Nonprofit.Courses is excited to bring you Henry Freeman’s Series: 50 Practical Tips for Fundraising.
A development office gift report should be designed to convey accurate information—and year-to-date comparisons—of dollars received and number of donors segmented by gift level. Without this level of detail, it is difficult to a) have a “clear picture” of income received; b) determine what is “working” and what is “not”; and c) develop a clear process and strategy for next phases in your fundraising efforts.
(c) 2009 H. Freeman Associates, presented with permission.
This FREE course brought to you courtesy of Henry Freeman
1 Lesson / FREE / 6 minutes
Which Way is the Train Headed? – Henry Freeman Tip 34
Nonprofit.Courses (https://nonprofit.courses) is excited to bring you Henry Freeman’s Series: 50 Practical Tips for Fundraising.
One of the things that many non-profits are in need of is honest feedback from members of their constituencies regarding the work they do and the services provided. A tool that is often helpful in facilitating honest feedback is the question “If this organization were a train, which way is the train headed?”
(c) 2009 H. Freeman Associates, presented with permission.
This FREE course brought to you courtesy of Henry Freeman
1 Lesson / FREE / < 5 minutes
The “Rubber Band Test”: Avoiding Organizational Drift – Henry Freeman Tip 33
Nonprofit.Courses is excited to bring you Henry Freeman’s Series: 50 Practical Tips for Fundraising.
Often non-profits establish a new program in the hope it will generate new revenue. If revenue generation is the primary motivation, it is easy to overlook a very important question: “How closely is this new program connected to our core strengths—i.e. what we do well—and our stated mission?”
(c) 2009 H. Freeman Associates, presented with permission.
This FREE course brought to you courtesy of Henry Freeman
1 Lesson / FREE / < 5 minutes
When the Tail Wags the Dog – Henry Freeman Tip 32
Nonprofit.Courses is excited to bring you Henry Freeman’s Series: 50 Practical Tips for Fundraising.
The general perspective of many non-profits (especially those with limited experience in fundraising) is that the role of development is to “get us money”. In this context, the first question I, as a fundraising consultant, am often asked is “What can we raise money for?” That, however, is not the question. When viewed from that perspective, fundraising, metaphorically speaking, becomes “the tail that wags the dog”.
(c) 2009 H. Freeman Associates, presented with permission.
This FREE course brought to you courtesy of Henry Freeman
1 Lesson / FREE / < 5 minutes
The Importance of “Organizational Hum” – Henry Freeman Tip 21.
Nonprofit.Courses is excited to bring you Henry Freeman’s Series: 50 Practical Tips for Fundraising.
Organizational Hum is a concept that is often helpful when trying to determine in a very general sense how a non-profit is perceived by those within a wider audience outside an organization’s inner-circle and known constituency. It is a highly informal yet reliable barometer for identifying potential opportunities and challenges to be faced by a non-profit when trying to expand its donor base to include a wider audience.
(c) 2009 H. Freeman Associates, presented with permission.
