As Americans, we like to think of ourselves as a fixed price culture. You go to the store, you see the price marked on the box, you buy it, or not. We aren’t the haggling types, like you see in a lot of countries around the world… or are we?
While we typically buy consumer goods at fixed prices, or at least fixed on the day we buy it. That box of pasta could be on sale tomorrow, or go up with a bad wheat crop next week. A lot of what we buy as consumers isn’t fixed at all, like airline tickets, cars, hotels and more. This is even a longer list when you’re talking about “business to business” transactions. What you may pay for printing might differ based on the amount of demand for the print shop that day, or how good a deal the printer got on paper this week… and of course, how much the printer thinks you’ll pay before going to a competitor.
What’s this have to do with your nonprofit consulting business? A lot. Do you offer variable pricing? Should you?
Maybe you do already? A lot of nonprofit consultants I know have an idea amount they’d like to get, but charge more or less depending on a number of factors. Are you starting out or established? How busy are you? Is the nonprofit a start-up or established? How big is the nonprofit? Do they carry out a mission you support?
This strategy can even out your workflow. The problem comes when you offer variable pricing with every quote. It takes time, and thought, to customize your pricing each time you encounter a client. Pricing is a sensitive issue. Your ability to work with variable pricing could mean a full schedule and profitable year.
Want more? Check out this:
Nonprofit Branding Checklist is FREE courtesy of Lidia Varesco
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Convert More Prospects is FREE courtesy of Smack Happy Design
Is your website helping or hurting your business?
FIND OUT IN 3 EASY STEPS
Do you have a website and suspect that it isn’t helping you convert leads?
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Add Users to Your Google Analytics Account is FREE courtesy of Smack Happy Design
Quick Setup Guide
Use this quick start guide to add (and update) a new user to your Google Analytics account.
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The California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR) are highly technical and complicated laws that govern how personal information and data can be collected, deleted, and sold. It also governs privacy, the right to know what data is being collected and/or sold, and the right to opt-out of the sale of personal information.
First things first: Smack Happy is not a law firm and does not engage in the unauthorized practice of law. All information presented here is informational. We strongly encourage you to consult with a licensed attorney who can best advise you.
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3-Step Writing Prompt is FREE courtesy of Smack Happy Design
Having a difficult time figuring out what to write about?
Download this 3-step writing prompt to easily create a list of topics, whether you’ll be doing the writing or having someone do the writing for you.
- You can do this exercise anytime, as many times as you want or need
- It does not take a lot of time – plan to set aside 15-20 minutes
- This will create a list of topics about what you know, so if you’re writing – it will be enjoyable to write about
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- Topics can be adapted to create multiple types of content: blogs, videos, newsletter themes, or social media content
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The platinum rule of doing business: Keep your clients happy, and they’ll keep coming back. In this resource, you’ll find some quick tips and templates you can use in your own business to keep your clients’ happiness level at an all-time high.
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How to Not Be Your Potential Client’s Latest Add to the ‘Do-Not-Call’ Listis FREE courtesy of Smack Happy Design
IT’S EASY. IF YOU CAN SHOW YOU WANT TO HELP THEM, THEY’LL BE INTERESTED.
So…how do you get more clients?
It’s not as hard as you think. If you’ve got the best intentions, there’s no reason why you can’t shout this from the proverbial rooftop.
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Help Your Customers For Reallio – Buyer’s Decision-Making Process Breakdown is FREE courtesy of Smack Happy Design
HELP SOLVE YOUR CUSTOMER’S PAIN POINTS
It can actually be super helpful to visualize the entire process of WHY you’re doing this. If you’re sharing newsletters because you like it, because you think you should be doing it, because your friend’s company does it and it works for them — that’s great — but, it’s even better if you want to create an email newsletter with the intention to help solve your potential customer’s pain point(s).
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