20 Features Every Nonprofit Website Should Include, by Blue Hills Digital

20 Features Every Nonprofit Website Should Include is FREE courtesy of Blue Hills Digital

Planning a website for a brand-new nonprofit or starting a nonprofit website redesign can be overwhelming. In this guide, we draw on a decade of experience managing website projects for nonprofit organizations to offer 20 essential elements every nonprofit web design project should include.

Some items we consider must-have features for every nonprofit website. Others depend on the size and scope of your organization and the resources you have available.

To make this checklist easier to navigate, we’ve broken it into two sections. First, we tackle questions about the website as a whole, like what platform to use and what features should be present throughout the website. Second, we list the pages you should consider including in your nonprofit website.

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Google Ad Grants for Nonprofits: Eligibility, How to Apply, and Compliance, by Blue Hills Digital

Google Ad Grants for Nonprofits: Eligibility, How to Apply, and Compliance is FREE courtesy of Blue Hills Digital

The Google Ad Grants program offers eligible nonprofits up to $10,000 USD per month of in-kind search advertising on Google search engine results pages.

In this guide, updated for 2023, we provide a complete overview of the Google Ad Grants program, from eligibility and the application process, through understanding the Ad Grant program requirements and how to stay in compliance.

Accessing the Google Ad Grant program is a great way to bring additional traffic to your nonprofit organization’s website by targeting specific Google search keywords that are relevant to your organization’s mission and goals.

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Using UTM Parameters to Measure Nonprofit Marketing Campaigns, by Blue Hills Digital

Using UTM Parameters to Measure Nonprofit Marketing Campaigns is FREE courtesy of Blue Hills Digital

Many nonprofit marketers are strapped for time and resources, and are trying to serve multiple audiences with marketing campaigns.

  • Your development team needs your support with fundraising campaigns.
  • Your program or policy team needs to communicate with their audiences.

For any campaign where the end-goal is for users to take a specific action on your organization’s website, you can use UTM parameters to separate out website traffic from different digital channels.

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How to Create a Nonprofit Marketing Plan: 9-Step Framework and Template, by Blue Hills Digital

How to Create a Nonprofit Marketing Plan: 9-Step Framework and Template is FREE courtesy of Blue Hills Digital

Developing a marketing plan for your nonprofit is often a daunting task, especially when team members with marketing or communications responsibilities are busy keeping up with social media, email newsletters, and website updates.

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