Managing Responsibly: Practicing Sustainability, Responsibility and Ethics

Managing Responsibly: Practicing Sustainability, Responsibility and Ethics

Managers are increasingly confronted with issues of sustainability, responsibility and ethics. Managing responsibly is an integrative approach to sustainability, responsibility and ethics, which allows you as a manager to deal competently with such challenges. This course will facilitate your learning process to engage in changing practices to make them more sustainable, responsible, and ethically informed.

We will first introduce the context of the trend towards responsible management practices (week 1). We then explore the basics of each set of issues, sustainability (week 2), responsibility (week 3), and ethics (week 4). In week 5 you will work on your own responsible management issue/task and explore responsible management practices in an area of professional interest (e.g. strategy, entrepreneurship, innovation, organization, operations, supply chain, human resources, marketing and communication, international management, accounting and finance). In week 6 we will try to understand and experience what managing responsibly means in practice, including opportunities and challenges, and with a focus on transformative change. During these last two weeks you will work in a problem-oriented way, based on a challenging topic you have come across in your own management practice.

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First Steps in Making the Business Case for Sustainability

First Steps in Making the Business Case for Sustainability

The Business School at the University of Colorado Denver wants to help you become a change agent for sustainable business. We hope that with the skills and concepts you gain from this specialization that you will help your business reduce its social and environmental impact. Being a change agent is hard. It takes courage and passion and knowledge. To implement change also requires being able to make the case for that change in terms that people in your company or organization respond to and understand.

After completing the specialization, you will be able to:

* Discuss the threats and opportunities that major global trends such as climate change present to businesses;

* Identify ways a company can improve its environmental and social performance;

* Evaluate and compare companies’ sustainability activities and products;

* Develop a business case for implementing sustainability investments;

* Identify key criteria of green businesses and product design;

* Be a change agent in your organization;

* Understand emerging topics in sustainable business, including those in the public policy space.

We’re very excited about offering this MOOC specialization and hope it gives you the first step toward learning about and taking action to make the places you work and the products you buy more sustainable.

Sustainable business changes daily with new products, innovations and ideas, so you will be important in keeping the class current. We look forward to learning from you as you take this green journey!

What’s Coursera?

It’s where you can start, switch, or advance your career with more than 5,400 courses, Professional Certificates, and degrees from world-class universities and companies!

  • Accelerate your growth with graduate level learning
  • Earn an affordable, university-issued credential from top schools
  • Over 5,200 courses in topics like business analytics, graphic design and more.

See everything Coursera has to offer!

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Strategic Planning and Execution

Strategic Planning and Execution

WHAT YOU WILL LEARN

  • How to connect strategic analysis to strategy execution using hypothesis testing to unearth key assumptions and assess their validity
  • Four different approaches to strategy formulation and how governance ties into effective strategy formulation
  • Use the 4A Model for effective strategy execution to ensure appropriate human and organizational resources are in place
  • Tips from industry experts for successful strategy development and execution

What’s Coursera?

It’s where you can start, switch, or advance your career with more than 5,400 courses, Professional Certificates, and degrees from world-class universities and companies!

  • Accelerate your growth with graduate level learning
  • Earn an affordable, university-issued credential from top schools
  • Over 5,200 courses in topics like business analytics, graphic design and more.

See everything Coursera has to offer!

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Making Successful Decisions through the Strategy, Law & Ethics Model

Making Successful Decisions through the Strategy, Law & Ethics Model

Successful decision making is based on three key pillars: strategy, law and ethics. After taking this course you will be able to use a practical framework based on these three elements to make successful business, personal and leadership decisions.

This course opens with an example of a leadership decision: President Barack Obama’s strategic decision to capture or kill Osama bin Laden. The course then shows how the three elements can be used to prevent a tragedy when making a personal decision.

The rest of the course focuses on making successful business decisions.  In essence, to achieve business and career success, you must create value (strategy) and manage risk (law) in a responsible manner (ethics).

What’s Coursera?

It’s where you can start, switch, or advance your career with more than 5,400 courses, Professional Certificates, and degrees from world-class universities and companies!

  • Accelerate your growth with graduate level learning
  • Earn an affordable, university-issued credential from top schools
  • Over 5,200 courses in topics like business analytics, graphic design and more.

See everything Coursera has to offer!

Affiliate disclaimer: This content may include affiliate links. That means when you buy it, Nonprofit.Courses earns a commission, at no extra cost to you. It’s a win/win. You get some great content, and we keep the lights on!

Foundations of Strategy

Foundations of Strategy

Strategy is a complex field and intrinsically related to economics. In this first week of this course you will learn the basic logic of how firms and markets function by using economic logic from a distinctly strategic perspective.

The economic logics discussed in the first week have shaped the field of strategic analysis from very early on. Porter’s Five Forces – probably the most well-known strategic analysis tool – directly builds on the notion of market structures and helps us to get a deeper understand of how the competitive environment affects the ability of firms to generate true economic profits. In this week, we´ll look at how Porter’s Five Forces are related to market structures, economies of scale, and begin to touch on how firms leverage these to create competitive advantage.

Week three, we will move away from exclusively considering the external structure of an industry as the source of competitive advantage and instead focus our view on the internal resources and capabilities within firms – and the associated “resource based view” to look at how internal resources and capabilities play out in competitive situations.

Looking through the lens of the five forces at the industry, or through that of the resource-based view at firm internal resources and capabilities, feels a bit like swings of a pendulum – and, indeed, strategic theory and practice over the last decades has veered from a near-exclusive focus on the environment to being entranced by firms’ core capabilities. However, to get the full picture of where your firm stands (and where it and its industry may move) requires us to consider both of these perspectives! In this final week we will work on this crucial integration by building our understanding of what a competitive advantage truly is – and what distinct forms it can take.

This Course is primarily aimed at Coursera learners interested in exploring an IE Masters program and at professionals interested in building their business skills.

What’s Coursera?

It’s where you can start, switch, or advance your career with more than 5,400 courses, Professional Certificates, and degrees from world-class universities and companies!

  • Accelerate your growth with graduate level learning
  • Earn an affordable, university-issued credential from top schools
  • Over 5,200 courses in topics like business analytics, graphic design and more.

See everything Coursera has to offer!

Affiliate disclaimer: This content may include affiliate links. That means when you buy it, Nonprofit.Courses earns a commission, at no extra cost to you. It’s a win/win. You get some great content, and we keep the lights on!

Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences

Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences

Transmedia storytelling is the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms – for entertainment, advertising and marketing, or social change.

Have you ever read a book, seen a movie, watched a television show, or played a game that centred around different aspects of a larger story or universe? You may be familiar with popular examples of such universes like Star Wars, Marvel, and The Walking Dead (to name a few).

How do the professionals develop such expansive narratives? How do they ensure that each element stays true to the original story? How do they innovatively use different technologies to share the stories, grow audiences and create an active and involved community of fans?

More and more, we are also engaging with elements or franchises of larger and more complex stories across a much more diverse range of platforms like interactive web experiences, social media communities, mobile devices, theme parks, and even augmented and virtual reality. A major challenge that current and future storytellers face is being able to engage different audiences in a story that is seamlessly told across all of these different platforms.

What’s Coursera?

It’s where you can start, switch, or advance your career with more than 5,400 courses, Professional Certificates, and degrees from world-class universities and companies!

  • Accelerate your growth with graduate level learning
  • Earn an affordable, university-issued credential from top schools
  • Over 5,200 courses in topics like business analytics, graphic design and more.

See everything Coursera has to offer!

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Storytelling in Branding and Content Marketing

Storytelling in Branding and Content Marketing

Storytelling in Branding and Content Marketing is an IE University course for professionals who want to learn how to produce memorable content through quality storytelling.

Students will go through a learning process that will start with a deep understanding of the term Branded Content and its main differences with traditional advertising, simultaneously creating an effective storyline based on strong brand values and messages. The course analyses the production of quality journalism and explores how to create memorable and long-lasting connections with a given target audience in a world of constant content surplus. It concludes with a deeper insight into the term of Brand Entertainment, giving them the opportunity to amplify their knowledge about how to produce a good call to action and retain the audience’s attention.

What’s Coursera?

It’s where you can start, switch, or advance your career with more than 5,400 courses, Professional Certificates, and degrees from world-class universities and companies!

  • Accelerate your growth with graduate level learning
  • Earn an affordable, university-issued credential from top schools
  • Over 5,200 courses in topics like business analytics, graphic design and more.

See everything Coursera has to offer!

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Powerful Tools for Teaching and Learning: Digital Storytelling

Powerful Tools for Teaching and Learning: Digital Storytelling

Powerful Tools for Teaching and Learning: Digital Storytelling introduces educators to digital storytelling and explores ways to use digital stories to enhance students’ learning experiences. The course is designed to be comprehensive yet fundamental. By comprehensive we mean that the course provides a solid foundation for all of the components of a digital story and illustrates these components with tutorials, example stories, and links to additional readings. The course also provides a hands-on opportunity for learners to create their own digital stories. The course is fundamental because it covers the basic process of creating a digital story starting with just a simple script and as little as one image.

This course is intended for K-12 teachers in all disciplines, although it is open to anyone with an interest in digital storytelling. Course participants will use WeVideo (https://www.wevideo.com/), a free web-based video editing program, to create a digital story that could be shared both online and with students in the classroom. Teachers in the state of Texas may be eligible to receive Continuing Professional Education units if they complete the major requirements of the course.

What’s Coursera?

It’s where you can start, switch, or advance your career with more than 5,400 courses, Professional Certificates, and degrees from world-class universities and companies!

  • Accelerate your growth with graduate level learning
  • Earn an affordable, university-issued credential from top schools
  • Over 5,200 courses in topics like business analytics, graphic design and more.

See everything Coursera has to offer!

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Strategic Management

Strategic Management

The world of business strategy is in transition. What used to work doesn’t anymore — not necessarily.

This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in market cap terms) than companies like Exxon. Today, business value and competitive advantage arise more often from consumer perceptions of what is “cool” than from physical assets or economies of scale.

In this course — the first of a three-course specialization tailored specifically for the age of creativity and innovation — you will gear up for the challenges of strategy formulation and implementation in a 21st century business.

What’s Coursera?

It’s where you can start, switch, or advance your career with more than 5,400 courses, Professional Certificates, and degrees from world-class universities and companies!

  • Accelerate your growth with graduate level learning
  • Earn an affordable, university-issued credential from top schools
  • Over 5,200 courses in topics like business analytics, graphic design and more.

See everything Coursera has to offer!

Affiliate disclaimer: This content may include affiliate links. That means when you buy it, Nonprofit.Courses earns a commission, at no extra cost to you. It’s a win/win. You get some great content, and we keep the lights on!

Essentials of Management and Strategic Planning

Essentials of Management and Strategic Planning

WHAT YOU WILL LEARN

  • Apply the key fundamentals of leadership to developing a superior team.
  • Identify strategy and strategic options.
  • Drive accountability for the team to achieve the strategies.

What’s Coursera?

It’s where you can start, switch, or advance your career with more than 5,400 courses, Professional Certificates, and degrees from world-class universities and companies!

  • Accelerate your growth with graduate level learning
  • Earn an affordable, university-issued credential from top schools
  • Over 5,200 courses in topics like business analytics, graphic design and more.

See everything Coursera has to offer!

Affiliate disclaimer: This content may include affiliate links. That means when you buy it, Nonprofit.Courses earns a commission, at no extra cost to you. It’s a win/win. You get some great content, and we keep the lights on!