What is the Ideal Facebook Ad Frequency for Nonprofits? by Community Boost

What is the Ideal Facebook Ad Frequency for Nonprofits? is a FREE content courtesy of Community Boost

1 Lesson / 1 Minute / FREE

In this video, you’ll learn the number of times you should be showing your ads in order to get the conversions you want.

Interested in learning more about how to optimize your Facebook ads? Schedule a 1:1 Facebook audit today: https://www.communityboost.org/lets-t…

Follow us on social for more digital marketing insights!

Facebook: http://bit.ly/cBConFB
Twitter: http://bit.ly/cBCtweets
Instagram: http://bit.ly/cBConInsta

Building a Better Nonprofit Software Selection Process: Ask the Experts (Video, MP3), by Build Consulting

Building a Better Nonprofit Software Selection Process: Ask the Experts (Video, MP3) is a FREE content courtesy of Build Consulting

1 Lesson / 58 Minutes / FREE

To be successful with selecting new software at your organization, you need to start by identifying and planning for the organizational change that will occur within the future implementation. This is true no matter what type of software you want to choose: CRM, ERP, HRIS, digital engagement, program management…you name it. 

In this “Ask the Experts” webinar co-presented with Community IT Innovators, we answer your questions on ways to create a sound process for software selection, before you consider the specific technologies available to meet your organizational needs. 

Join Build Consulting co-founders Kyle Haines and David Deal as they leverage their combined 70+ years in nonprofit technology projects to answer your questions about what makes a software selection successful.

As with all our webinars, this presentation is appropriate for an audience of varied IT experience. And Build is scrupulously vendor-agnostic.

Build’s clients often tell us that our nonprofit software selection process is unlike what they have experienced before. And vendors often tell us that our clients are better prepared than any other nonprofits to approach software selection and implementation efforts. In answering registrant and attendee questions, we also talk about what makes Build’s approach different and successful.  

The untold story of successful nonprofit software selections 

If you search the Internet for how to select the right software for your organization, you’ll find plenty of articles and checklists that tell you how to go about doing it. And the basic recipe really isn’t that complicated: talk to people inside your organization to determine your needs, identify software solutions and implementation partners (consultants) that can meet those needs, engage with them through a competitive process, and pick the winning option that emerges from that process. 

The Internet is also rich with advice on how to avoid common pitfalls inherent in software selections: conduct a process that engages the people that will be using the system, don’t go with the first shiny object you see, make sure you take everything into consideration when budgeting, etc. 

Nonprofits can do better at selecting software 

Yet despite all the information available—and the fact that there are more good software solutions for nonprofits than ever before—the failure rate for software implementations is still as high as 50%. Some implementations fail immediately, before the system is even in use. Others fail soon after the software “goes live,” as users struggle to adopt (or even outright reject) the new software. Still others fail after the organization has struggled to use the software effectively for months or even years. 

Success can be achieved by applying one important principle 

Build Consulting believes that most software selection and implementation failures are avoidable. In our experience working with hundreds of nonprofit organizations across well over a thousand projects, we’ve learned there is one important thing nonprofits that experience failure don’t take into consideration: technology doesn’t come first, it comes last. If you want to have success with technology-supported change at your organization, the change must start with you, not with the technology! 

Fireside Chat: Microsoft Nonprofit Investments You Should Understand (Video, MP3), by Build Consulting

Fireside Chat: Microsoft Nonprofit Investments You Should Understand (Video, MP3) is a FREE content courtesy of Build Consulting

1 Lesson / 56 Minutes / FREE

Join guest expert Ryan Ozimek and Build Partner Kyle Haines and listen in on an informal discussion and Q&A on the ways Microsoft is expanding its offerings and presence in the nonprofit technology ecosystem, and what that means for your organization.

Ryan is an experienced independent software vendor and open-source evangelist and Kyle serves as the Chief Information Officer (CIO) of the Lymphoma Research Foundation. They’ll share the things that they are most excited about with Microsoft’s recent announcements, what they think it means for nonprofits, and their hopes for what it means for the broader sector.

As summer turns to autumn and the weather gets a bit colder for many of us, return to a simpler time when there was civility and decorum as people debated ideas and discussed visions for the future. Hot cocoa encouraged, but not provided.

Listen to the end to hear audience Q&A after the chat, when Ryan and Kyle answered your colleagues’ real-life questions about Microsoft expansion in the nonprofit technology space.

As with all our webinars, this presentation is appropriate for an audience of varied IT experience. And Build is scrupulously vendor-agnostic—this  fireside chat explores the pros and cons of Microsoft’s growing focus on nonprofits, without taking sides.

Creating Deeper Connections with Subscribers and Donors | Dan Whiting | NIO Summit Award Winner, by NextAfter

Creating Deeper Connections with Subscribers and Donors | Dan Whiting | NIO Summit Award Winner is a FREE course courtesy of NextAfter

1 Lesson / 13 Minutes / FREE

Dan Whiting, 2019 NIO Summit Award Winner, sat down with us and shared a few things his organization did last year to grow their digital fundraising. Dan is the Director of Community Impact at National Fragile X Foundation. Fragile X syndrome is an inherited intellectual and developmental disability passed down through a gene mutation that directly affects about 100,000 individuals in the United States. Fragile X Foundation is a patient advocacy group that focuses on community support, raising public and professional awareness, and funding and facilitating research to make advances towards effective treatments and a cure.

We selected Fragile X for a 2019 NIO Award based on a campaign they ran to figure out how to talk to their different audiences (patients, providers, family, community etc.) in a better way. Their main goal was to connect people to their organization.

Look for more great content from NextAfter by clicking here.

Cracking the Code of Facebook Fundraising with Jon Powell and Tim Kachuriak, by NextAfter

Cracking the Code of Facebook Fundraising with Jon Powell and Tim Kachuriak is a FREE course courtesy of NextAfter

1 Lesson / 61 Minutes / FREE

You can’t cultivate donors if you don’t know who they are.

And while all of the latest fundraising tools on Facebook are great for getting people excited about giving, they don’t give you all the info you need to know who your donors are and cultivate them accordingly.

So how do you use Facebook (and other social media platforms) to find likely donors and convert them into loyal supporters?

Over the past several years, we’ve crafted, tested, and proven a donor acquisition model that allows you to:

-Target likely donors on Facebook
-Capture their attention
-Convert them into new donors
-Cultivate them for the future

In this webinar, you’ll learn each step of this Facebook fundraising strategy, and get insights and tips on how to apply it at your organization.

Look for more great content from NextAfter by clicking here.

Cracking the Code of Facebook Fundraising, by NextAfter

Cracking the Code of Facebook Fundraising is a FREE course courtesy of NextAfter

1 Lesson / 68 Minutes / FREE

One of the most elusive challenges that nonprofit fundraisers face is how to effectively acquire new donors online.

The good news is that the answer to this problem is a tool you probably use already: Facebook. Think about it – Facebook has more data on what people value than any other tool or database.

The unfortunate truth is that most people don’t know how to leverage this data effectively for online fundraising. And we’re left with one question:

How do we utilize Facebook to reach likely donors and influence them to give a gift?

Over the past few years, Jeff Giddens has developed a proven, 3-step strategy to turn Facebook into your most reliable source of new donors.

Look for more great content from NextAfter by clicking here.

COVID-19 Canadian Charity Fundraising Response Summary June 2020, by NextAfter

COVID-19 Canadian Charity Fundraising Response Summary June 2020 is a FREE course courtesy of NextAfter

1 Lesson / 5 Minutes / FREE

“How should our organization respond to the COVID-19 pandemic?”

This has been one of the most common questions being asked by Canadian charity fundraisers and marketers. But the truth is that no one truly knows what the “correct” response is.

The good news is that data can give us new fundraising and marketing insights to test during this time.

This video summarizes key Canadian COVID-19 related data around email volume and online giving trends provided in partnership with CanadaHelps, Charity Village, Care2, and NextAfter.

Our hope is that you’ll find it useful as you navigate these uncertain times.

Look for more great content from NextAfter by clicking here.

Copywriting, Bohemian Rhapsody, and Apology Emails | Joshua Tijerina and Amy Harrison | NIO Summit, by NextAfter

Copywriting, Bohemian Rhapsody, and Apology Emails | Joshua Tijerina and Amy Harrison | NIO Summit is a FREE course courtesy of NextAfter

1 Lesson / 22 Minutes / FREE

You don’t need to be a professional to write good copy. It’s not uncommon for people to think a professional copywriter will be able to write a magic headline or email, as if it’s some dark art that only those who have been trained in it are able to do. Amy Harrison, copywriter, consultant, and speaker at Write With Influence, and Joshua Tijerina, CEO at Longbeard, sat down at our annual NIO Summit to tell us otherwise.

Amy told us that actually, the marketers and sales reps in your organization who are having direct conversations with people are well equipped for the task. Those casual, face-to-face conversations are where you get tons of information to be able to write good copy.

The majority of copywriting is research. It’s not fancy techniques or clever wordplay. As a copywriting consultant, she approaches sales reps and asks what kinds of conversations they’re having. What are the sticking points people have, and what gets people to light up and “get it” with your organization? Amy will take those answers and put them into words.

The more research you do, the less fancy magic you need.

Look for more great content from NextAfter by clicking here.

Conversing with Donors and Listening to the Data with Gina Gallutia and Tim Kachuriak, by NextAfter

Conversing with Donors and Listening to the Data with Gina Gallutia and Tim Kachuriak is a FREE course courtesy of NextAfter

1 Lesson / 8 Minutes / FREE

Gina Gallutia is the Manager of Direct Response at Hillsdale College and decided to flip the script on Tim Kachuriak Chief Innovation and Optimization officer at NextAfter in this episode of Optimization Insider.

Tim and Gina discuss listening to the donors, engaging them in conversations, and asking the right questions while listening to the data. They also take a look at alternatives to a basic marketing piece and where the value of that comes into play.

Look for more great content from NextAfter by clicking here.