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Using the 4Ps of Marketing to Rise Above Job Search Competition
September 21 @ 12:00 PM - 1:30 PM EDT
Looking for a job is a daunting process. People are experiencing high levels of anxiety due to being “ghosted,” ageism, and trying to leverage an ever-changing technology landscape to gain an advantage. This presentation will focus on the fact that “people” make decisions to hire you as they do to purchase products. The employer must be drawn to consider you as the best available candidate who meets their needs at the best possible value (price). The 4Ps approach (Product, Price, Position, Promotion) was designed to promote your unique selling points that differentiate you from competitors. Curtis Jenkins will take you on his personal journey of using this marketing science to develop and maintain his highly-employable status since being laid-off in 2002.
Key takeaways include:
1. What the 4Ps are, and how they link with personal branding and job searching
2. Job search is a team sport; helping others helps you
3. Be prolific; job search never stops, even when employed
4. Utilize a project management approach to job search
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