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Visual Communication – Today’s Key to Business Success, by Lorman

Visual Communication – Today’s Key to Business Success is brought to you by Lorman

Learn to create images that motivate others and capture attention.

Visual literacy, communication, and persuasion are key to business today. Why? Because no one reads anymore. They skim. They meme. They post pictures of their cat. Compelling images are key to reaching new customers and maintaining the customers you have. But what makes an image “compelling?” You don’t have to be an artist to use images effectively – you only need to know what you are doing. Learn the hidden emotional hooks in images that capture attention, how to create images that motivate others, and gain tips to create compelling presentations that motivate change.

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