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Visual Identity & Strategic Branding for Nonprofits

September 23 @ 2:00 pm - 3:30 pm EDT

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What does it mean to build a brand? Is it a new logo or website? Or does it need to go further, shifting your alignment of mission, message and programming?

Even a small change in logo, color or font will impact the development of your marketing and fundraising materials for months if not years. If you are making the change because your imagery is out of date, then that’s a great place to start.

But if your problem is deeper – like a message that is not connecting, and audience that isn’t clear on your value or a disconnect between what you say and what you do – then changing your look won’t fix it.

This class will explore the differences between visual identity and strategic branding. We’ll focus on when each is valuable – and how to uncover where you need to start to see the change you need to thrive.

Join us if you or your leadership is considering a rebranding to get a grounding in the process and the benefits of different approaches. It will be especially helpful if you’ve had a recent change in leadership or have a new strategic plan. The class can be taken on its own or as part of the Foundations of Nonprofit Marketing Course.

In this class you’ll learn:

  • The difference between visual and strategic branding
  • Which approach to take to reach your goals
  • How branding can support or detract from fundraising efforts
  • The keys to aligning audience, message, image and experience
  • How to find your focus
  • How to manage and adapt your brand over time

Included with this class:

  • One login for live class
  • Access to the replay for 7 days
  • Brand Focus Assessment

Upgrade to the course for access to the recording until January 31, 2022. Save 16% on each class while building core marketing skills.


September 23
2:00 pm - 3:30 pm EDT
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