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Want better email open rates in 2020? Make it Personal., by Smart Marketing for Small Nonprofits

Want better email open rates in 2020? Make it Personal. is FREE courtesy of Smart Marketing for Small Nonprofits

1 Lesson / 22 Minutes / FREE

One way to make it more likely that your emails are seen (and opened) this year is to employ personalization. Personalization makes your emails feel more like one-to-one conversations instead of generic, mass communication. But it’s more than just adding your recipients name to your greeting or subject line. Explore the power of personalization in this week’s podcast.

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