Why Should Hispanics Give to You? with Ivan Leon of Kerux Group is a FREE course courtesy of NextAfter
1 Lesson / 68 Minutes / FREE
The most fundamental question that all of your fundraising – emails, donation pages, advertising, direct mail, etc. – needs to answer is this:
“Why should I give to you, rather than some other organization, or at all?”
Answering this question effectively is critical to both acquiring new donors and retaining existing donors.
But if you’re not answering this question in a way that is relevant to Hispanics, you’re ignoring one of the most influential people groups in North America.
Ivan Leon, founder of the Kerux Group, has dedicated his work to helping nonprofits communicate more effectively with Hispanics.
And in this free webinar, Ivan will preview a brand-new research study where you’ll see how 57 organizations responded when he asked them, “Why should I give to you?”, as a Hispanic, Spanish-speaking donor.