Writing for Money

Why the FEP Donor Retention Data is so Vital to Every Fundraiser, by Bloomerang

Why the FEP Donor Retention Data is so Vital to Every Fundraiser is FREE courtesy of Bloomerang

1 Lesson / 62 Minutes / FREE

On September 16th, the Fundraising Effectiveness Project (FEP) released the findings from their 2013 survey. For the first time in five years, charity respondents saw positive gains in giving, but still continued to lose donors faster than they gained them.

Erik J. Daubert MBA, ACFRE, a key contributor to the FEP report, will join us to discuss the data from a fundraiser’s perspective and explain why understanding donor retention is so vital to every fundraiser.

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