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WORDS THAT WORK, by MarketSmart

WORDS THAT WORK is FREE courtesy of MarketSmart

What if you knew exactly which words would inspire your donors to carry out more planned giving?

Now you can find out – with our free eBook based on the research by Dr. Russell James J.D., Ph.D., CFP®.

Download this free eBook and learn:

  • Which types of donor stories will elicit the most favorable response from your planned giving prospects
  • Which donor demographic is more responsive to bequest giving marketing
  • Which words you should avoid to maximize legacy gift disclosures
  • The right way to talk about the benefits of planned giving
  • The motivational effects of tax benefits on charitable interest
  • And much more!

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