WORDS THAT WORK is FREE courtesy of MarketSmart
What if you knew exactly which words would inspire your donors to carry out more planned giving?
Now you can find out – with our free eBook based on the research by Dr. Russell James J.D., Ph.D., CFP®.
Download this free eBook and learn:
- Which types of donor stories will elicit the most favorable response from your planned giving prospects
- Which donor demographic is more responsive to bequest giving marketing
- Which words you should avoid to maximize legacy gift disclosures
- The right way to talk about the benefits of planned giving
- The motivational effects of tax benefits on charitable interest
- And much more!